Product Line Manager - Apparel

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. What You’ll Do BRUNT is a fast-growing workwear brand built for the trades, and we’re looking for a strategic, commercially sharp Product Manager to lead and drive our Bottoms, Denim, and Outerwear business units. You will own the full product lifecycle from initial brief through successful launch, ensuring every product we bring to market is purpose-built for the trade worker durable, functional, and worthy of a hard day's work. A key priority within the Bottoms business will be growing our Denim offering, expanding this classification as a core part of our workwear assortment. This is a leadership-heavy execution role for someone who thrives on translating real-world consumer insight into products that solve genuine problems on the job site. How You’ll Do It Product Lifecycle Management Own the commercial lifecycle of all assigned Bottoms, Denim, and Outerwear styles from initial brief through post-launch analysis Drive seasonal milestone tracking and hold all cross-functional partners accountable to deadlines Proactively flag margin, timing, or positioning risks with clear tradeoffs and solutions Monitor sell-through and margin KPIs, translating data into actionable growth plans that keep our trade worker consumer at the center Brief Development & Commercial Alignment Build comprehensive seasonal briefs grounded in the real needs of trade workers covering consumer use case, durability requirements, functional features, performance standards, and target costs Work closely with Category leadership to ensure seasonal Within the Bottoms category, lead the strategic development and expansion of our Denim classification, identifying the right fits, fabrics, and washes that meet the demands of the job site Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one Serve as the primary commercial point of contact for vendors through development Validate pricing inputs and margin assumptions with Finance before leadership review Cross-Functional Execution Leadership Serve as day-to-day commercial lead across Insights, Design, Sourcing, and Creative Own prep and facilitation of all product reviews decisions documented, next steps clearly assigned Partner with Technical Design during fit sessions to ensure products meet the physical demands of trade work mobility, durability, and safety compliance where applicable Market & Product Intelligence Lead competitive analysis and consumer research to identify white space in the workwear market understanding what trade workers need but aren’t finding in today’s assortment In partnership with Consumer Insights, use job site sessions, customer feedback, and sales data to inform seasonal product positioning and Denim category growth Manage line planning, pricing strategy, proto review, and line close selection across Bottoms and Outerwear Own post-launch recaps what resonated with our trade consumer, where we missed, and how we improve What You Bring To The Table 4‑7+ years in product management, merchandising, or a commercial apparel role, vertical brand or workwear experience strongly preferred Familiarity with denim product development fabrication, construction, and wash development a plus Genuine understanding of or passion for the trade worker consumer their lifestyle, demands, and what they expect from their gear Deep understanding of retail math: IMU, sell‑through, and margin modeling Proficiency in Microsoft and Google office platforms Experience with PLM software or similar product development tools preferred Knowledge of distribution channel complexity DTC, retail, wholesale, and omni‑channel dynamics Strong analytical skills able to synthesize consumer, sales, and market data into actionable product refinements Natural communicator comfortable turning complex data into clear narratives for leadership, vendors, and internal teams Highly organized, self‑directed, and energized by a fast‑paced seasonal calendar Benefits & Perks Healthcare: Comprehensive medical, dental, and vision insurance options. Retirement: 401(k) plan with Company Match. Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave. Incentives: Performance‑based bonus eligibility and Equity if applicable. In accordance with applicable salary transparency laws, we are providing the good‑faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget. Compensation: $120,000 USD - $150,000 USD #J-18808-Ljbffr BRUNT Workwear