Content Creation & Brand Management Coordinator

Content Creation & Brand Management Coordinator USC is a leading private research universitylocatedin Los Angeles—a global center for arts, technology, and international business. As the city’s largest private employer, responsible for more than$8 billionannually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic schools and units. As a USC employee, you will enjoy excellent benefits andperkswhile becoming part of the Trojan Family—the faculty, staff, students, and alumni who make USCa great placeto work. Opportunity to Join the USC Thornton School of Music The USC Thornton School of Music seeks a collaborative, creative, and highly organized Communication & Digital Content Coordinator to support strategic communications, marketing initiatives, and audience engagement efforts across the school. This position plays a key role in promoting academic programs, performances, events, faculty accomplishments, student success, and institutional priorities through compelling storytelling, effective project management, and coordinated outreach efforts. Reporting to school leadership, the Communication & Digital Content Coordinator partners with faculty, staff, university colleagues, and external vendors to develop and implement communications strategies that enhance visibility, strengthen community engagement, and support the school’s mission. The ideal candidate is a skilled communicator who enjoys managing multiple projects, creating engaging content, and building relationships across diverse constituencies. For more information about the school, please visit us at This position is 100% onsite at USC’s University Park Campus. Key Responsibilities Marketing & Communications Coordinate and implement marketing, communications, and outreach initiatives that promote school programs, events, performances, services, and strategic priorities. In partnership with department leadership, develop and execute Thornton’s social media strategy across multiple platforms, including editorial planning, content creation, community engagement, and performance analytics. Execute campaigns that highlight student achievement, faculty excellence, academic programs, performances, and institutional priorities. Monitor and evaluate marketing and outreach initiatives, using analytics and audience insights to recommend strategies that improve engagement and effectiveness. Maintain integrated marketing and communications calendars to ensure the timely execution of campaigns, projects, and key initiatives. Content Development & Brand Management Coordinate the design, production, and distribution of print and digital communications materials, including brochures, flyers, advertisements, signage, presentations, web content, social media assets, and event collateral. Draft, edit, and proofread content for a variety of communications, including announcements, newsletters, promotional materials, press releases, website content, and social media. Ensure consistent application of university and school brand standards, messaging, and visual identity across all communications and marketing materials. Develop reports and analyze performance metrics to evaluate digital content, social media engagement, audience growth, and brand awareness. Project & Vendor Coordination Serve as a liaison between internal stakeholders and external creative service products, including designers, photographers, videographers, printers, and media representatives. Manage project timelines, production schedules, and deliverables to ensure high-quality work is completed on time. Support vendor engagement, procurement activities, contracts, and licensing agreements, as assigned. Research, Assessment & Budget Support Conduct audience research, surveys, and other assessment activities to inform communications and marketing strategies. Analyze campaign performance, audience engagement, and other communications metrics, providing insights and recommendations for continuous improvement. Support budget planning by tracking marketing expenditures and assisting with budget development. Prepare reports, presentations, and briefing materials to support leadership decision-making and strategic planning. Knowledge, Skills & Attributes Excellent written and verbal communication skills and a strong aptitude for storytelling. Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. Understanding of social media strategy, audience engagement, digital communication, and brand stewardship. Ability to interpret analytics and performance metrics to inform communication strategies. Collaborative, proactive, and relationship-oriented, with sound judgment and attention to detail. Commitment to supporting a vibrant academic, artistic, and student-centered community. Demonstrated creativity with the ability to develop compelling content tailored to diverse audiences and communication platforms. Preferred Qualifications Bachelor’s degree in communications, marketing, public relations, journalism, arts administration, or a related field. Experience developing and managing digital communications across social media, websites, email marketing, and print. Experience creating engaging written, visual, and multimedia content for diverse audiences. Experience with social media management, analytics, content management systems, and digital content creation tools. Experience with photography, videography, graphic design, and/or short-form video production. Experience supporting communications, marketing, or audience engagement initiatives in higher education, arts, nonprofit, or other mission-driven organizations. Why USC? USC has excellent benefits, including health benefits for staff and their family, retirement plans, tuitionassistance, professional development opportunities #J-18808-Ljbffr University of Southern California