Marketing Specialist

Full-time

Talent Acquisitions Group Inc

Title: Marketing Specialist, New Energy

Location: Franksville, WI (on-site)

Our client is hiring a Marketing Specialist to build and run marketing for its New Energy business: power conversion for data centers, utility-scale solar, battery energy storage (BESS), and microgrids.

Our client is an engineering-driven manufacturer with nearly six decades in advanced power conversion, now growing fast in some of the hottest markets in energy and infrastructure. This is a hands-on B2B technical marketing seat. You will interview engineers, write the product sheet, run the LinkedIn campaign, manage the agency, and work the trade show booth, all while keeping multiple projects on schedule.

Lead Responsibilities

Plan and execute B2B campaigns and product launches across data center, solar, BESS, and microgrid applications
Turn technical specs and differentiators into clear, customer-focused content and sales enablement materials
Write and produce brochures, product sheets, case studies, web pages, and presentations
Run website, LinkedIn, email, and digital campaigns; partner with sales on lead capture and follow-up
Manage outside partners including PR, web, creative, print, and event vendors
Plan and execute trade shows, technical conferences, and speaking opportunities from start to finish
Track and report on leads, engagement, event results, and pipeline contribution

Desired Skills and Experience

3+ years of B2B marketing, ideally in industrial, manufacturing, energy, electrical equipment, or other technical markets
Strong technical writing and editing; able to translate complex topics for engineers and buyers alike
Experience running B2B digital and LinkedIn campaigns and updating website content
Strong project management; self-directed and proactive about follow-through
Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field, or equivalent experience

Beneficial, not required

Exposure to data centers, solar, BESS, power electronics, or grid infrastructure
WordPress (Elementor, Yoast), GA4, Google Search Console, Google Tag Manager
Adobe Creative Cloud or Canva design skills
Product photography and video experience

Apply

Vacancy posted 21 hours ago

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