Field Marketing Manager (Remote)

The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care, Federally Qualified Health Center (FQHC) partners and others. This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations and FQHCs, this role will help drive the adoption of value‑based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers. Primary Duties Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity. Develop Market‑Specific Campaigns. Create and localize high‑impact campaigns, messaging and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers. Partner Cross‑functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account‑based marketing strategies to accelerate the sales funnel, leveraging data‑driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs). Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers and medical societies, acting as a trusted partner and advocate for value‑based care in local communities. Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed. Minimum Qualifications Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health or a related field. 8+ years of experience in field marketing, account‑based marketing, event marketing or experiential marketing, preferably within healthcare or a health system. Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events and meetings (approximately 35%). 2+ years of experience with marketing automation technology, preferably Hubspot. Preferred knowledge, skills, and/or abilities Experience engaging with executive‑level leaders, including physicians and healthcare decision‑makers. Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics. Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships. Able to solve complex challenges creatively while managing multiple stakeholders. Strong understanding of the value‑based care landscape and experience working with independent physicians, physician organizations and FQHCs. Excellent ability to lead cross‑functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission. Outstanding organizational skills and attention to detail. Experience in organizing and managing executive‑level events and community engagements. Demonstrable experience successfully managing Agile projects. Physical Requirements Must carry a valid driver’s license and be able to drive within assigned territory. Must be able to travel via plane when needed. Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required. Standing or walking for hours at a time and occasionally lifting and carrying up to 25 lbs. Who We Are Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape – independent primary care. Founded in 2014, we’re the largest network of independent primary care in the country, helping practices, health centers and clinics deliver better care to patients and thrive in value‑based care. We aim to flip the script on the traditional fee‑for‑service model, strengthening continuity of care, aligning incentives and ensuring primary care physicians are paid for what they do best – keeping patients healthy. What Does This Mean for You? At Aledade, you will be part of a creative culture driven by passion for tackling complex issues with respect, open‑mindedness and a desire to learn. You will collaborate with team members from diverse backgrounds united by a shared commitment to public health and the Aledade mission. Benefits Flexible work schedules and remote work for many roles. Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners. Robust time‑off plan (21 days of PTO in the first year). Two paid volunteer days and 11 paid holidays. 12 weeks paid parental leave for all new parents. Six weeks paid sabbatical after six years of service. Educational Assistant Program and Clinical Employee Reimbursement Program. 401(k) with up to 4% match. Stock options. And more. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related thereto), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status or sexual orientation. Privacy Policy: By applying for this job, you agree to Aledade’s Applicant Privacy Policy available at We may use automated tools, including artificial intelligence, to help organize and evaluate application materials. If you would like more information, please contact us. #J-18808-Ljbffr