Business Development Director

Job Description

Job Description

Vista Senior Living Management is the dedicated senior living division of our organization, focused exclusively on the operation and growth of senior living communities. With more than 30 communities across multiple states, we specialize in Assisted Living, Memory Care, and Independent Living. Our mission is to provide outstanding care rooted in compassion, humility, accountability, and a genuine commitment to the well-being of our residents. We strive to create communities where residents receive personalized support, families have confidence in their care, and team members are empowered to succeed.

Eden Vista Rock Run and Willow Falls , are well-established and trusted providers in the senior living space located in Joliet and Crest Hill, IL, and proud members of Vista Senior Living, are looking for a Business Development Director who will support both communities. The incumbent will be almost entirely in the field working with referral partners.

Position: Business Development Director

Essential Job Functions:

• Resident Rights:
• Knows and respects patients’ rights.
• Ensures protected health information is kept confidential.
• Reports complaints made by patients to supervisor.
• Reports allegations of patient abuse, neglect, and/or misappropriation of patient property.
• Safety and Sanitation
• Follows established safety policies and procedures.
• Observes safety needs of patients as indicated in the care plan.
• Wears and/or uses safety equipment and supplies when indicated and properly trained to use.
• Demonstrates job-specific knowledge of fire and disaster preparedness during drills or actual situations.
• Staff Development
• Attends and participates in scheduled in-service training, educational classes, and meetings to maintain current certification as applicable and as managed by regulatory agencies and company policies.
• Participates in QAA process as needed.
• Referral Sales & Market Penetration Responsibilities:
• Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
• Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers.
• Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
• Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.
• Lead Generation & Conversion Responsibilities:
• Generate a consistent volume of qualified, move-in-ready referrals.
• Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
• Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates.
• Maintain a strong referral pipeline with short lead-to-move-in timelines.
• Community Sales Support & Event Responsibilities:
• Actively support Community teams with on-site community events, professional open houses, and referral-focused marketing initiatives.
• Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
• Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.
• Performance Tracking & Reporting Responsibilities:
• Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
• Analyze referral performance data to identify top producers, gaps, and growth opportunities.
• Report referral volume, conversion rates, and move-in results on a regular basis.
• Keeps the Regional Director of Sales and Marketing informed of all initiatives. 
• Performs other duties as assigned. 

Success Metrics:

• Performance in this role is measured by:
• Number of qualified referrals and move-ins generated.
• Total move-ins attributed to referral partners.
• Growth of active referral accounts.
• Contribution to community occupancy goals.

Experience:

• Prior experience in Health Care Sales and Marketing is preferred.

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