Content & Demand Gen Leader for Premium Brands

Director/VP of Content and Demand Generation About this position About Recom Recom accelerates premium brands on Amazon — JBL, Shiseido, NEST NY, and other luxury names that take brand experience seriously. We’re not a high‑volume agency. We’re a craft‑driven team building the modern standard for how world‑class brands show up on the world’s largest commerce platforms. We do this through multiple models that all focus on creating the best brand experience for consumers, while accelerating growth and taking ownership over results on the marketplaces. Ready to grow with us? Learn more at Role Description The clients are world‑class. The work is world‑class. The pipeline engine is not yet built. We are hiring a Director of Content and Demand Generation to change that. This is a senior individual‑contributor role. You produce the work while operating as a team of five, with AI as your force multiplier, external creative agencies as your video production capacity, and a dedicated paid‑media agency executing against your strategy. The output is yours. You report to the CMO and work directly with the Co‑Founders. What You Own 1. The Content Engine Build the content function from scratch and run it like a publisher of one. Editorial strategy and calendar across owned channels. Written content – thought leadership, long‑form, editorial, and short‑form copy, produced directly by you. Video content – direct strategy, write briefs, manage external creative agencies, and own the final output. SEO, organic search, and content distribution. Social and short‑form content that compounds reach. Repurposing engine that turns one asset into ten. 2. Demand Generation Build the inbound engine that drives qualified inquiries from premium brands. Run integrated campaigns that connect content, channels, and sales. Direct paid‑media strategy across channels with a dedicated agency and a monthly working budget. Partner with sales on ABM and intent signals for target accounts. Own the funnel from first touch to qualified opportunity. Measure, report, and defend pipeline contribution against revenue. Who This Role Is For Senior content and demand operator with 7+ years across content marketing and demand generation. A portfolio of AI‑leveraged work that punches above the headcount that produced it. Hands‑on craft in writing, with the editorial chops to set the bar yourself. Experience directing video work and managing external creative agencies. Track record of building inbound engines from zero, solo. Comfort with attribution, pipeline math, and revenue conversations. Experience in agency, e‑commerce, premium brand, or B2B services environments is a plus. AI‑forward and AI‑native, three tools ahead of the AI roadmap. Why This Is a Rare Opportunity Own content and demand at a premier Amazon agency serving the world’s top brands. Direct line to the CMO and Co‑Founders. Blank‑canvas mandate to build the demand engine you want. Real budget for external creative agencies on video and production. Monthly paid‑media budget and a dedicated paid‑media agency to execute. Roster that gives you immediate credibility and case‑study fuel. Freedom to define the AI‑native operating model for a modern agency. What Success Looks Like in Year One Content engine producing work that premium brand decision‑makers actually read and watch. Inbound inquiries from target‑tier brands are measurable and growing. Marketing‑sourced pipeline is a defined and growing share of total pipeline. Video and editorial output is consistent, high‑caliber, and unmistakably Recom. Sales has the air‑cover and intent signals they need to win premium accounts. All potential candidates are invited to submit their application. Please refer to our official career portal for the complete application process, which includes EEO compliance and privacy statements. #J-18808-Ljbffr reCommerce