Demand Generation Specialist

Join the Team Modernizing Medicine At ModMed , we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty‑specific cloud platform that places patients at the center of care. Culture of Excellence When You Join ModMed, You’re Joining An Award-winning Team Recognized For Innovation And Employee Satisfaction. From Our Global Headquarters In Boca Raton Florida, And Extensive Employee Base In Hyderabad India, We Are a Team Of 4,500+ Passionate Problem-solvers On a Mission To Increase Medical Practice Success And Improve Patient Outcomes Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Job Description Summary ModMed is hiring two Demand Generation Specialists to join our full-funnel marketing engine, with each role focusing on a distinct and critical segment of our market. Whether you thrive in a high-volume, fast-paced environment or enjoy navigating the strategic complexities of larger, multi-location accounts, we have a path for you. One specialist will support our Key Segment (1–3 providers), delivering campaigns focused on immediate ROI, time-savings, and cost efficiencies for doctor-owners operating with lean budgets. The second specialist will focus on our Strategic Segment (4–19 providers), building tailored campaigns that solve for multi-site optimization, total cost of ownership (TCO), and board-level considerations. If you are a proactive learner who loves working with data and processes, this is your chance to make a measurable impact. Your role Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch. Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment). Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables. Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline. Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend. Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy. Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories. Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps. Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly. Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups. Skills & Requirements Bachelor's degree in Marketing, Communications, Business, or a related field. 1–3 years of hands‑on experience in a marketing or similar role. Required familiarity with Excel or Google Sheets; prior exposure to Salesforce is considered a strong plus. Robust organizational skills, attention to detail, and a proven ability to successfully manage multiple tasks at once. A natural curiosity for discovering "the why" behind data and numbers, paired with an eagerness to learn data-driven decision-making. Benefits United States Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution. 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. Generous Paid Time Off and Paid Parental Leave programs. Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs. Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed. Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning. Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles. Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters. #J-18808-Ljbffr