Digital Campaign Manager

Full-Stack Marketing Experts

PATHOS is a full-stack marketing agency based in downtown West Palm Beach, specializing in brand development and growth across physical and digital spaces. We deliver end-to-end media solutions through a comprehensive suite of advisory, creative, web, video, and media services, helping clients from local startups to national organizations amplify their brand with industry-leading talent and technology.

The Digital Campaign Manager is responsible for the end-to-end execution and management of digital campaigns across PATHOS' portfolio of clients, translating media strategies and client objectives into well-executed, measurable campaigns. This role requires strong attention to detail, analytical thinking, and ownership throughout the campaign lifecycle.

Working closely with the Head of Media + Digital Marketing, Senior Media Strategists, and other cross-functional team members, this role manages campaigns across paid search, paid social, programmatic media, and OTA/travel platforms. Responsibilities span campaign and client onboarding, setup, tracking, pacing, optimization, reporting, and performance analysis. The Digital Campaign Manager uses data and platform insights to inform optimizations and help ensure campaigns are delivering against established goals and KPIs.

The ideal candidate has broad digital advertising experience with strong paid search and performance marketing expertise. They are highly comfortable working hands-on across platforms, analyzing performance, troubleshooting issues, and identifying opportunities for improvement. They are naturally curious, self-directed, and confident taking ownership of challenges and finding solutions independently.

Key Responsibilities

Campaign Development and Management

• Manage digital campaigns from setup and launch through optimization and reporting.
• Build, manage, and optimize paid search campaigns in Google Ads, including structure, targeting, bidding, budgets, and conversion goals.
• Execute and manage paid social campaigns across Meta, LinkedIn, TikTok, and other relevant platforms.
• Execute and manage programmatic display, native, digital audio, video, and OTA/travel campaigns.
• Monitor pacing, budgets, delivery, KPIs, and performance, making ongoing optimizations to support client objectives.
• Conduct campaign QA across targeting, creative, URLs, tracking, budgets, and platform settings to ensure campaigns are setup accurately and performance is aligned with campaign objectives.

Measurement, Tracking and Reporting

• Translate campaign objectives into measurable KPIs and reporting requirements.
• Manage UTM governance and campaign naming conventions across clients and platforms.
• Implement and maintain platform tracking, including pixels, conversion events, custom audiences, and other measurement requirements.
• Support integrations across advertising platforms, Google Analytics, and reporting dashboards.
• Analyze performance and provide actionable insights and optimization recommendations.

Client Onboarding & Collaboratio

• Lead digital onboarding for new clients, including platform access, setup, tracking, audiences, and reporting integrations.
• Audit existing accounts and measurement setups to identify gaps and opportunities.
• Collaborate with Media Strategists, Technology + Innovation, Account teams, Creative teams, and external partners to support campaign execution and troubleshoot issues.
• Stay current on emerging digital platforms, technologies, measurement practices, and industry trends.

Qualifications

Required Attributes

• Strong analytical skills with the ability to translate campaign data into actionable insights and optimizations.
• Highly detail-oriented and organized, with the ability to manage multiple clients, campaigns, platforms, and deadlines simultaneously.
• Curious, self-motivated problem solver who asks thoughtful questions, digs into challenges, and takes initiative to find solutions independently.
• Confident exploring evolving platforms and technologies, with an interest in understanding how they work, fit within the broader MarTech ecosystem, and impact digital marketing practices.
• Strong communicator and collaborator who works effectively across media, account, creative, technology, client, and partner teams.

Experience

• Minimum 3–5 years of experience in digital advertising, paid media, or a related field (Bachelor's degree preferred).
• Demonstrated hands-on paid search expertise, including campaign development, management, optimization, and reporting in Google Ads.
• Proven ability to manage digital campaigns across paid social, programmatic DSPs, and other advertising platforms from launch through completion.
• Background managing campaign budgets, pacing, performance, and optimization against established KPIs and client objectives.
• Working knowledge of Google Analytics, Google Tag Manager, conversion tracking, pixels, custom audiences, UTMs, and campaign measurement.
• Familiarity with reporting integrations and data visualization tools such as Looker Studio, with the ability to analyze and communicate campaign performance.
• Agency or multi-client experience preferred, with the ability to manage multiple campaigns and priorities simultaneously.

Technical Skills / Required

• Google Ads / Paid Search
• Meta Ads Manager / Business Suite
• Programmatic display, native, audio, video / DSPs
• Audience Development & Remarketing
• Google Analytics 4 (GA4)
• Google Tag Manager
• Conversion Tracking & Pixels
• UTM Governance
• Campaign Pacing & Optimization
• Performance Analysis & Reporting
• Google Sheets / Microsoft Excel

Technical Skills / Preferred

• LinkedIn Campaign Manager
• TikTok Ads Manager
• Expedia / OTA Advertising Platforms
• Looker Studio / Data Visualization Tools
• Reporting & Data Integrations
• Google Docs and Slides
• AI Tools for Campaign Analysis & Workflow Efficiency
• Experience with CRM and email marketing platforms (HubSpot, Salesforce, Mailchimp, Constant Contact, or similar tools)

Benefits

We offer competitive compensation, comprehensive health benefits including, but not limited to, medical, dental, vision, and life insurance, and a 401k retirement plan. Team members enjoy flexible work hours, hybrid work options, and access to our vibrant downtown West Palm Beach office. At PATHOS, you'll find opportunities to grow, lead, and do meaningful work in a collaborative and creative environment.