GEO Strategist / Consultant
Apolis
- You will be responsible for : This is a senior individual contributor and client-advisory role. As a GEO Strategist / Consultant, you will serve as the strategic backbone of Indegene's Generative Engine Optimization engagements - translating client business objectives into actionable GEO strategies, defining optimization roadmaps, and advising pharma brand, digital, and medical teams on how to achieve discoverability and authority in AI-driven search ecosystems (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM platforms).
You will work closely with the leadership, account teams, and delivery squads to shape engagement strategy, design solution frameworks, lead client workshops, and ensure that every GEO engagement is grounded in pharma domain reality and delivers measurable business impact.
Your impact:
About you:
Strategy Development & Client Advisory - Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences - covering entity optimization, content authority, structured data, and LLM discoverability.
- Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
- Advise clients on AI-first content transformation - restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
- Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
- Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.
- Solution Design & GTM Support
- Architect GEO solution frameworks for new business pursuits - defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.
- Contribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.
- Develop reusable strategy templates, playbooks, and best-practice guides that codify Indegene's GEO methodology for the life sciences context.
- Support thought leadership creation - white papers, POVs, case studies, conference presentations - that position Indegene as the authority in pharma GEO.
- Engagement Oversight & Quality Assurance
- Serve as the strategic anchor on active GEO engagements - ensuring that delivery execution stays aligned with the strategic intent and business outcomes agreed with the client.
- Conduct regular strategy reviews with delivery leads to course-correct, optimize approach, and identify upsell opportunities.
- Define and monitor engagement-level KPIs: AI citation rate, entity authority scores, LLM content coverage, and AI share of voice - translating performance data into strategic recommendations.
- Navigate MLR/MedLegal considerations in GEO strategy design, ensuring all recommendations are regulatory-compliant while maximizing search and AI performance.
- Knowledge Building & Innovation
- Track the rapidly evolving AI search and LLM landscape; synthesize emerging trends and competitive intelligence into actionable insights for the practice.
- Build internal IP - GEO frameworks, benchmarking models, competitive analysis tools, and research reports - that strengthen Indegene's market positioning.
- Mentor GEO Leads and Analysts on strategic thinking, client communication, and pharma domain application.
- Contribute to CoE initiatives - methodology refinement, tool evaluation, and cross-functional integration with content, omnichannel, and data teams.
- Qualifications & Experience Education
- MBA from a premier institution (IIMs, ISB, XLRI, SPJIMR, or equivalent top-tier global business school) - strongly preferred.
- Bachelor's degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
- Certifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.
- Experience Profile
- 8+ years of progressive experience in digital strategy, SEO, content strategy, or digital marketing - with at least 3+ years in a strategic/consulting capacity.
- Minimum 1-2 years of demonstrated experience in GEO, LLM content strategy, or AI-driven search optimization.
- Strong track record of designing and executing search/digital visibility strategies for enterprise clients, ideally in a consulting or services environment.
- Client-facing credibility at the VP/Director level - comfortable leading strategic conversations with pharma brand, digital, and medical leadership.
- Experience working in matrixed organizations across capability leads, account teams, and senior leadership.
- Life Sciences Domain
- Deep understanding of the life sciences digital ecosystem - pharma, biotech, medtech, or healthcare services.
- Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.
- Understanding of pharma commercial excellence, therapy area brand strategy, and regulatory frameworks (FDA, EMA, CDSCO).
- Technical & Functional Skills
- GEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture.
- SEO: Technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, international SEO.
- Tools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.
- AI Platforms: Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.
- Strategy & Communication: Executive-quality storytelling, workshop facilitation, strategic framework design, and stakeholder management.
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