Senior Global Product Marketing Manager - Search Ads

Responsibilities The Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We are looking for a Product Operations Manager to support TikTok Search Ads’ adoption and performance, working closely with Product, Engineering and Sales teams to drive insights, align priorities, and improve activation across key verticals. Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches. Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap. Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI. Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth. Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance. Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale. Qualifications Minimum Qualifications BA/BS degree in Business, Economics, Marketing, or a related field. 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization. Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority. Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives. Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs. Excellent executive communication and stakeholder management skills. Preferred Qualifications MBA or advanced degree in a quantitative or business field. Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company. Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory. Experience launching and scaling 0-to-1 ad products in highly competitive global markets. Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $121,600 - $288,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.