Brand Manager

Levels is one of the fastest-growing sports nutrition brands in America. We make premium protein powders without the gimmicks, hype, or shortcuts that dominate the category. Our products are sold through direct-to-consumer, Amazon, Costco, Walmart, Target, and a growing network of retailers across North America. As Levels continues to grow across protein powders, functional beverages, retail, ecommerce, and new product categories, we are building a brand organization capable of turning strong strategy into exceptional execution. We're looking for a Brand Manager who knows how to make that happen. About the Role The Brand Manager is responsible for translating Levels' brand strategy and marketing priorities into campaigns, launches, activations, and consumer experiences that actually make it into the market. Working from the direction established by senior brand leadership, you will turn brand strategy into executable marketing plans and then drive those plans from brief through launch. This is not a strategy-only role. This is not a project management role. This is a hands-on brand marketing role for someone who understands the consumer, understands the brand, and knows how to get great marketing work produced and into the world. You will sit at the center of Brand, Creative, Social, Influencer, Performance Marketing, Ecommerce, Retail Marketing, Sales, Product, and external partners. You will write briefs, develop campaign plans, coordinate agencies and vendors, manage timelines and budgets, solve problems, push decisions forward, and ensure the final work reflects the brand strategy. The ideal candidate has been trained inside a strong consumer brand organization and understands what excellent brand management looks like in food & beverage, sports nutrition, functional beverages, dietary supplements, wellness, or another high-growth consumer category. What You'll Do Turn Brand Strategy Into Execution Translate brand strategy, positioning, consumer insights, and senior leadership direction into executable marketing initiatives. Turn strategic direction into clear campaign plans, briefs, timelines, deliverables, and channel requirements. Understand the objective behind an initiative and ensure execution remains connected to it. Help determine how a brand idea should come to life across different consumer touchpoints. Maintain consistency between brand strategy and what consumers actually see in market. Bring strong brand judgment to day-to-day executional decisions. Identify gaps between the strategy and the execution and proactively close them. Own Integrated Brand Campaigns Drive brand campaigns from initial brief through execution and post-campaign analysis. Develop integrated campaign plans. Write and manage creative briefs. Establish timelines, deliverables, budgets, and ownership. Manage campaign development meetings and decision points. Ensure creative and marketing assets are delivered on schedule. Identify risks and solve problems before they affect launch. Lead post-campaign reviews and apply learnings to future work. Campaigns may include: New product launches Seasonal campaigns Major brand initiatives Creator and influencer campaigns Brand partnerships Promotional programs Sampling initiatives Events and experiential activations Cultural moments Ecommerce campaigns Lead Cross-Functional Execution Serve as one of the central operators connecting the marketing organization. Partner closely with: Brand Creative Social & Content Influencer & Creator Marketing Performance Marketing Lifecycle Marketing Ecommerce Retail Marketing Product Development Customer Experience Create clarity around what needs to happen, who owns it, when it needs to happen, and what success looks like. Follow through until the work is complete. Creative Development Partner closely with Creative and Content teams to bring the brand strategy to life. Develop strong creative briefs grounded in consumer and business objectives. Provide context and direction to internal creative teams, agencies, freelancers, and production partners. Coordinate asset requirements across channels. Participate in creative reviews and provide thoughtful brand feedback. Help plan and execute photoshoots, content production, and campaign development. Ensure creative work remains consistent with Levels' positioning, voice, and brand standards. Push for work that is both strategically sound and capable of earning consumer attention. Own the day-to-day execution with external partners supporting brand initiatives. Source and coordinate agencies, production partners, photographers, creators, event vendors, freelancers, and other marketing partners. Develop scopes, timelines, and deliverables. Hold partners accountable for quality, timing, and budget. Coordinate internal approvals and decision-making. Ensure external partners understand the brand and the business objective behind the work. Product & Retail Launches Help turn product innovation into successful consumer launches. Partner with Product, Sales, Retail Marketing, Ecommerce, Creative, Influencer, and other teams to: Develop launch briefs and marketing plans. Coordinate launch assets and messaging. Align consumer communication across DTC, Amazon, retail, social, creator, and paid channels. Support national retailer launches and customer-specific marketing programs. Ensure marketing readiness stays aligned with commercial launch timing. Help create strong consumer stories around new products, flavors, formats, and innovations. Brand Activations Help create memorable ways for consumers to experience Levels. Plan and execute initiatives including: Events Sampling Partnerships Sponsorships Retail activations Creator activations Experiential marketing Community programs Brand collaborations Own the details required to take these initiatives from an idea on a page to something consumers actually experience. Budget & Marketing Operations Manage the operational details behind great brand marketing. Manage assigned campaign and brand budgets. Track commitments and actual spend. Manage purchase orders, vendor scopes, and invoices where applicable. Maintain campaign calendars and launch plans. Build clear workflows and trackers. Create greater visibility and accountability across marketing initiatives. Measurement & Learning Understand whether the work is working. Partner with Growth, Ecommerce, Retail, Analytics, and other teams to understand campaign performance. Track appropriate brand and business KPIs. Analyze campaign results. Capture learnings and translate them into recommendations. Understand how brand activity contributes to awareness, consideration, customer acquisition, retail velocity, and long-term brand growth. Develop stronger execution with every campaign. What Success Looks Like Brand strategy consistently translates into strong execution in market. Campaigns launch on time, on brand, and with clear objectives. Product launches are coordinated across every relevant consumer touchpoint. Creative teams receive clear, thoughtful briefs and direction. Agencies and vendors are well managed and produce excellent work. Marketing initiatives move quickly without sacrificing quality. Cross-functional teams understand priorities, ownership, timelines, and deliverables. Brand activations are executed with attention to detail. Campaign budgets are managed responsibly. Post-campaign learnings improve future execution. Senior brand leadership can establish direction knowing the Brand Manager will reliably turn it into action. What We're Looking For Required Experience 5+ years of progressive brand marketing or consumer marketing experience. Minimum of 3 years of direct experience within consumer packaged goods, preferably Food & Beverage, Sports Nutrition, Functional Beverages, Dietary Supplements, Functional Foods, Wellness, or closely related consumer categories. Experience working in a traditional Brand Manager, Associate Brand Manager, Senior Brand Manager, Integrated Marketing, or comparable consumer-brand role. Demonstrated experience taking brand strategy and translating it into consumer-facing execution. Experience managing integrated campaigns from brief through launch. Experience supporting new product launches. Experience working closely with creative teams, agencies, vendors, and production partners. Experience coordinating marketing across multiple channels. Strong project management and organizational capabilities. Strong written and verbal communication skills. Ability to manage multiple initiatives simultaneously without losing attention to detail. Preferred Category Experience Experience within one or more of the following is strongly preferred: Protein powders Energy drinks Functional beverages Ready-to-Drink beverages Food & Beverage CPG Dietary supplements Functional foods Experience working for a high-growth challenger, insurgent, or emerging consumer brand is particularly valuable. Preferred Channel Experience Experience supporting brands sold through a combination of: Direct-to-consumer Amazon Costco Target Grocery Club Specialty retail TikTok Shop and emerging commerce channels Experience operating in an omnichannel environment where campaigns must work across both ecommerce and national retail is strongly preferred. Location This is a full-time, in-office role based at Levels' headquarters in Jupiter, Florida. Candidates must currently live within reasonable commuting distance of Jupiter or be fully willing to relocate to the area. #J-18808-Ljbffr