Executive Vice President, Strategy

Executive Vice President Of Crm Strategy

Company description Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

Publicis Groupe's Constellation Team is seeking an Executive Vice President of CRM Strategy with deep expertise in CRM Strategy and Operations. Ideal candidates bring experience in Telco, Consumer Electronics or Retail, and excel at helping brands connect with customers through direct and addressable channels across the entire customer lifecycle. As EVP of CRM Strategy, you'll lead teams across a large integrated account, with multiple sub-brands and workstreams. You will be expected to drive integrated campaign strategies and operations, and proactively identify organic growth opportunities while shaping thought leadership for clients and the agency. Acting as a trusted advisor to senior executives, you'll combine strategic vision with the ability to translate complex concepts into actionable solutions for diverse audiences. The role demands a commanding knowledge of CRM, consumer behavior, growth strategy and lifecycle communications, CRM operations and technology, as well as the ability to enhance program capabilities across owned and addressable paid channels, including email, SMS, push, social, search, programmatic OLA/OLV.

Responsibilities

• Strategic CRM Program Development & Execution
• Client Leadership & Executive Collaboration
• Data-Driven Consumer & Market Insights
• Performance, Optimization & Experimentation
• Cross-Functional Leadership & Collaboration
• Team Leadership & Thought Leadership

Qualifications

15+ years driving growth in CRM strategy and operations, with a confident executive presence and a track record of leading cross-functional, high-performing teams. Builds strategies leveraging 0P, 1P, 2P, and 3P data to deliver on business KPIs, set vision, and drive large-scale change in complex client environments. Deep experience across email, push, SMS, web, direct mail, and integrating owned channels with media and social; skilled in leading with platforms like Salesforce, Adobe, Braze, and Epsilon. Develops actionable insights from research, behavioral data, and measurement tools, combining strong analytical rigor with creativity to optimize performance and engage audiences. Trusted advisor to C-level stakeholders, shaping high-stakes decisions, unlocking opportunities, and leading global, multi-agency pitches with a proven record of winning outcomes

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $0.00 - USD $0.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.