Sales Development Representative

As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their team. This is a high-energy, metrics-driven role: expect a target of 15+ sales-qualified meetings booked each month. 

Outbound Prospecting & Lead Generation

• Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
• Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
• Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.

CRM & Pipeline Management

• Log all activities, dispositions, and notes in Outreach (or similar) in real time.
• Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.

Product & Market Expertise

• Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
• Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.

Continuous Improvement

• Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
• Share call insights and objection trends with marketing to refine campaigns.
• Participate in ongoing sales training and peer call-coaching sessions.

• Bachelor’s degree in a relevant field, or equivalent education
• Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)
• Comfortable making high-quality outbound calls per day and navigating gatekeepers
• Excellent verbal, written, and digital communication skills; strong business acumen
• Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
• Located in, or willing to travel occasionally to, Utah-front-range markets

COMPENSATION & BENEFITS

• Competitive salary ($55k base, $75k OTE)
• The best benefits in Utah: employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more
• Generous PTO, paid holidays, and hybrid flexibility
• Ongoing professional development with sales experts