Social Media Art Director

Job Description

Job Description

Art Director, Social Content

Location: Plano, TX

Onsite Monday - Friday; remote days as needed/approved

Contract, Long-term

Pay: $95-$120/hr. DOE

Overview

Seeking a Social Art Director to lead the development and execution of social-first creative across campaigns and seasonal initiatives. This role translates brand strategy into platform-native content, provides on-set direction, and drives high-quality photo and video production optimized for social platforms.

Key Responsibilities

Art Direction

• Define and execute social-first creative across campaigns and seasonal initiatives
• Translate brand strategy into platform-native content for TikTok, Instagram, Pinterest, and other channels
• Communicate creative direction to Art Directors and Content Creators
• Provide on-set art direction to ensure content aligns with platform best practices and brand standards
• Serve as the primary creative decision-maker on set for social content
• Direct photographers on lighting, composition, and overall visual execution
• Partner with stylists and production teams to ensure environments support creative intent
• Provide real-time problem solving across in-store, studio, and on-location shoots
• Review and approve social content prior to leadership review and provide actionable feedback
• Step in as Art Director for studio photography when needed
• Deliver live feedback on high-priority or complex shoots

Content Production

• Capture photo and video content optimized for mobile-first social platforms
• Collaborate with content creators and studio teams on photo and video production
• Lead location scouting and selection for social-first shoots
• Direct and execute on-location content capture while balancing production timelines
• Manage set-building needs in partnership with stylists and producers, aligning creative goals with budget constraints
• Direct on-camera talent, including content creators; step in as talent when needed
• Brief stylists on upcoming shoots and provide ongoing creative guidance
• Own development of shot lists and weekly production plans
• Provide visual references, propping direction, and product storytelling guidance
• Partner with styling and merchandising teams to track product usage across shoots

Strategy & Planning

• Develop social creative direction during key planning moments and milestone reviews
• Partner closely with stylists to guide social-first styling decisions through feedback and visual references

Qualifications

• Experience in art direction with a focus on social and digital content
• Strong understanding of platform-specific creative (TikTok, Instagram, Pinterest, etc.)
• Proven ability to lead on-set production and make real-time creative decisions
• Experience directing photography and video for social-first campaigns
• Ability to collaborate cross-functionally with creative, production, and merchandising teams
• Strong organizational skills with experience managing shot lists and production workflows

Preferred Skills

• Mobile-first content creation
• On-set direction
• Visual storytelling
• Creative strategy
• Cross-functional collaboration

Pay Details: $95.00 to $120.00 per hour

Search managed by: Grayson Wilkes

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

Military connected talent encouraged to apply

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.