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Director, Demand Generation & Marketing Operations

Americold

What You’ll DoLead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine. Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results. Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.Essential Functions Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectivesPartner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworksBuild account-based marketing (ABM) programs targeting strategic accounts and priority growth segmentsOversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologiesDevelop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programsCreate and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomesPartner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectivesLead development of customer-facing marketing materials, industry-specific campaigns, case studies, presentations, and solutions-based contentManage Americold's digital marketing strategy, including website optimization, campaign performance, user experience, and conversion initiativesEstablish marketing performance metrics, governance processes, and reporting mechanisms to support data-driven decision makingLead and develop marketing team members responsible for events, creative services, and marketing technologyManage external agencies, consultants, and vendors to ensure effective execution and return on investmentDevelop annual marketing plans, budgets, forecasts, and resource allocation recommendationsMonitor industry trends, customer insights, competitive activity, and emerging technologies to identify opportunities for growth and innovationCollaborate with Communications, Public Relations, and Corporate Marketing leaders to ensure alignment with enterprise priorities and brand standardsPerform other duties as requiredWhat Experience and Education You Need Bachelor’s degree in marketing, Business Administration, Communications, or a related field8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing operations, digital marketing, or commercial marketing3+ years of people leadership experience, including coaching and developing marketing professionalsExperience managing marketing automation platforms, CRM integrations, and marketing technology ecosystemsExperience developing and executing multi-channel marketing campaigns with measurable business outcomesExperience working closely with sales, commercial, business development, or revenue teamsExperience managing marketing budgets, agency relationships, and external vendorsStrong understanding of marketing analytics, campaign measurement, attribution, and reportingProficiency with Microsoft Office applications, including PowerPoint and ExcelAbility to travel up to 25%What Could Set You Apart Experience in logistics, transportation, supply chain, manufacturing, industrial services, or other complex B2B industriesExperience implementing or managing HubSpot, Salesforce, or similar marketing and CRM platformsExperience with account-based marketing (ABM) strategies and enterprise sales environmentsWorking knowledge of lead lifecycle management, marketing automation, customer journey mapping, and revenue marketing principlesStrong analytical mindset with the ability to translate data into actionable business recommendationsExcellent written, verbal, and presentation communication skillsDemonstrated success building scalable marketing processes and operational frameworksAbility to influence and collaborate across multiple functions without direct authorityProven ability to balance strategic thinking with hands-on executionExperience managing organizational change, process improvement, and marketing transformation initiativesExceptional project management and prioritization skills in a fast-paced environmentDemonstrated integrity, accountability, and commitment to delivering resultsAbility to communicate effectively with stakeholders ranging from frontline associates to executive leadershipPhysical RequirementsRequires several hours per day of sitting, getting up and down from chairs, reaching, and/or bending.Requires manual dexterity with normal hand and finger movements for typical office work, including the operation of computers, telephones, and similar equipment.Requires ability to comprehend and communicate with others verbally and/or in writing.May require travel by automobile and airplane for business.May require visits to warehouse operations in temperatures at or below freezing.May require the occasional lifting, carrying, positioning, and/or moving of objects weighing up to 20 pounds.Join the Cold Chain That Feeds the World. For over 120 years, Americold has connected producers, processors, distributors, and retailers to ensure food stays safe, fresh, and accessible. With 240+ facilities across four continents and 14,000+ team members, we’re a global leader in temperature-controlled logistics. Our mission is to help our customers feed the world – and we’re looking for people who share that purpose. We value customer service, innovation, and inclusion, and we invest in our people’s growth and well-being. If you’re ready to make a meaningful impact in a company that puts people first, Americold is the place for you.Full timePosting Date: 2026-09-14

Vacancy posted 19 hours ago
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