New Car Salesperson - BMW of El Cajon

Job Description

Job Description

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Salesperson - BMW of El Cajon

Job Summary:

The Salesperson is responsible for engaging with customers to understand their needs and preferences, presenting vehicle options, and guiding them through the buying process. This role involves providing exceptional customer service, meeting sales targets, and ensuring a positive buying experience from start to finish.

Essential Functions:

• Greet and assist customers who visit the dealership, providing a welcoming and professional atmosphere.
• Conduct thorough needs assessments to understand customer requirements and preferences.
• Present and demonstrate vehicles, highlighting features, benefits, and pricing to match customer needs.
• Offer test drives to all prospects. Follow dealership procedures to obtain proper identification from customers prior to test drive.
• Guide customers through the entire sales process, including vehicle selection, financing options, and closing the sale.
• Prepare and present sales proposals, including detailed quotes and trade-in evaluations.
• Negotiate terms and finalize agreements in alignment with dealership policies and customer satisfaction.
• Maintain in-depth knowledge of the dealership’s vehicle inventory, including specifications, features, and benefits.
• Stay informed about the latest industry trends, new model releases, and competitive products.
• Provide accurate information and advice to customers on vehicle features, pricing, and financing options.
• Address and resolve customer inquiries, concerns, and complaints in a professional and timely manner.
• Follow up with customers post-sale to ensure satisfaction and address any additional needs or issues.
• Build and maintain strong customer relationships to encourage repeat business and referrals.
• Meet or exceed individual and team sales goals and targets.
• Track and report on sales performance, including leads, sales conversions, and customer feedback.
• Participate in sales meetings and training sessions to enhance skills and performance.
• Process sales paperwork, including contracts, vehicle registrations, and financing applications.
• Maintain accurate and up-to-date customer records in the dealership’s CRM system.
• Coordinate with the finance department to ensure smooth processing of transactions and approvals.
• Represent the dealership in a positive and professional manner at all times.
• Participate in dealership events, promotions, and community activities to promote the dealership and its offerings.
• Adhere to dealership policies, procedures, and ethical standards in all sales activities.
• Maintain satisfactory attendance. Performs other related duties as assigned.

Supervisory Responsibilities:

• None.

Qualifications:

Minimum Qualifications:

• At least one year of verifiable driving experience.
• Minimum 1 year of customer service, sales, or retail experience.
• Valid state sales license.
• Valid driver’s license and safe driving record; required to have California driver's license within 30 days following date of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications

• Previous experience in automotive sales or a similar customer-facing role.
• Excellent communication and interpersonal skills, with the ability to engage and persuade customers.
• Strong understanding of automotive products, sales processes, and financing options.
• Proficient in using CRM systems, dealership software, and Microsoft Office Suite (Excel, Word, Outlook).
• Ability to work in a fast-paced environment, handle multiple tasks, and manage time effectively.
• Proven track record of meeting or exceeding sales targets and goals.

Physical Demands:

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.
• Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.
• Prolonged periods sitting at a desk and working on a computer.
• Prolonged periods of standing and walking throughout retail space.

Environment/Noise:

• Work in both indoor and outdoor settings.
• May involve exposure to varying weather conditions.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)
• Vacation Package
• Tenure recognition and awards
• Vehicle Purchase Discount Program
• Vehicle Service Discount Program
• Golf Benefits at Maderas Golf Club (subject to qualification)

If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is committed to providing reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities and access to all programs, services, and activities. If you require accommodations to participate in the application process or to perform the essential functions of the job, please contact the HR Department to discuss your needs confidentially. We will work with you to identify appropriate accommodations based on your specific circumstances and in compliance with applicable laws.

We are an Equal Opportunity Employer (M/F/D/V) and maintain a drug-free workplace. If you receive an offer of employment, it will be a conditional offer contingent on the successful completion of a pre-employment drug screen and background check.

Sunroad is an Equal Employment opportunity and Affirmative Action Employer. We are committed to providing equal opportunity in all of our employment practices, including selection, race (including traits historically associated with race such as hair texture and protective hairstyles such as braids, locks, and twists); religion; religious creed; religious dress/grooming; color; age (40 and over); sex; sexual orientation; gender; gender identity (meaning a person’s identification as male, female, a gender different from the person’s sex at birth, or transgender); gender expression (including a person’s gender-related appearance or behavior, whether or not stereotypically associated with the person’s sex at birth); national origin; ancestry; citizenship status; uniform service member status; military or veteran status; marital status; pregnancy; childbirth; medical conditions related to pregnancy, childbirth, or breast feeding; medical condition (including cancer related or HIV/AIDS related); handicap; physical disability; mental disability; genetic characteristics; genetic information; or any other protected status in accordance with the requirements of all federal, state and local laws. Our Equal Employment Opportunity Policy applies equally to interns and volunteers.

\nCompany Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

Company Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities: