Associate Director, SEO (New York)

Business Overview KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end‑to‑end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e‑commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at Position Summary In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as a key day‑to‑day point of contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a confident, entrepreneurial self‑starter who has proven success and can thrive in a fast‑paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed. Responsibilities Lead the strategy for presentation of audits, training, and reporting. Build out cutting edge SEO services such as search as business intelligence and reputation management. Lead, develop, and manage Manager, Sr. Analyst, and Analysts. Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback. Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity and challenges for staff, and maintaining positive morale. Identify opportunities to improve efficiencies and templatize/automate tactical work. Clearly define elements of SEO projects to set expectations of what is and is not in scope. Aid the director and VP in scoping both future projects and staffing. Work seamlessly with cross‑functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family. Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices. Identify new opportunities for service line evolution and development. Maintain good working relationships and sell in new projects where it benefits the client. Share new developments (brand updates, team changes, industry news, etc.) within the team and thereby enable superior service to our clients. Ensure direct reports are trained on research and reporting platforms to excel in their roles. Main point of escalation for internal team questions and problem solving. Aid team directors and client business leads with conflict resolution both internally and with clients, where necessary. Evaluate team performance and make recommendations for direct reports’ training and development. Support and drive corporate culture initiatives. Required Skills & Experience Substantial experience in digital marketing with an emphasis on SEO. Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis. Experience collaborating or working in Paid Search and Social. Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word. Excellent written and verbal communication skills with the know‑how to translate detailed knowledge into key takeaways for all positions from analysts to C‑level executives. Demonstrated track record of moving client partnerships forward to generate results and new business opportunities. Desired Skills & Experience Comprehension of site development from conception and wireframes to build and development. Solid understanding of HTML and dedication to white hat techniques. Highly analytical with the ability to internalize the importance of performance KPIs such as ROI. Familiarity with how both front end design and back‑end servers can affect SEO performance. Reliability to develop agendas, set up conference calls, and present either in‑person or by phone. Consistent organizational skills, attention to detail, and accuracy when working with numbers. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email View email address on click.appcast.io. #J-18808-Ljbffr Getecube