GTM Engineer (Consultant)

Carrot is a global fertility and family care platform that delivers intelligent care orchestration, supporting millions of members across 195 countries. The company is known for its data‑driven approach to health and has received recognition from major technology and healthcare media outlets. Opportunity Carrot is building a future‑AI‑native marketing team focused on demand generation. As a GTM Engineer (Consultant) you will turn marketing strategy into operational leverage by building agents, workflows, and automation systems that accelerate and scale the organization. This is a builder role for someone who ships real systems. The mandate starts with demand generation and is designed to expand into account‑based marketing (ABM) and partner/channel selling. You will own the intersection of marketing judgment and technical execution, designing enrichment and signal plays, building agentic workflows with Claude Code and n8n, and connecting them to Carrot’s marketing stack (Marketo, SFDC, Outreach, Gong). The emphasis is on re‑runnability and handoff, not one‑off scripts. You will report through the Marketing leadership team and work closely with Demand Generation, Sales, and Revenue Operations. This is a 6‑month consulting position (approximately 30‑40 hours per week) with a potential path to full‑time for the right person. What You’ll Own Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot’s existing agent fleet across demand generation, ABM, and pipeline creation. Build reusable enrichment and signal plays that surface high‑intent accounts for the sales and marketing teams to act on. Strengthen the lead‑to‑opportunity data foundation—clean segmentation, fast and reliable routing, and end‑to‑end funnel traceability—so targeting and measurement hold up. Build out a warehouse‑native data spine (reverse‑ETL, identity resolution) so agent‑computed scores and signals flow reliably back into Salesforce and Outreach. Partner with Marketing Ops to evolve Carrot’s marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream. Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible. Build account‑based marketing infrastructure: target‑account audiences from the enrichment layer, intent‑driven orchestration, and multi‑threaded buying‑group plays that coordinate across paid, outbound, and SDR motions. Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems. Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator. Evaluate the build‑vs‑buy trade‑off for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability. Run qualitative and quantitative experiments on the marketing tech stack and bring evidence‑backed recommendations to leadership. What Success Looks Like Put a fleet of production agents live across targeting, research, outbound, and enablement—run daily by the team without your involvement. Stood up a net‑new outbound motion and proven its incremental pipeline contribution against a matched control. Built a warehouse‑native data spine so enrichment and scoring flow automatically into the CRM and sequencer. Materially improved the speed, coverage, and routing of demand, recovering pipeline from accounts that are under‑worked today. Shipped the first account‑based and partner/channel plays on priority segments. Established a versioned agent architecture and prompt library that compounds team velocity after the engagement. Demonstrated strong marketing judgment—evaluating what good looks like across messaging, targeting, and campaign quality. About You A Bachelor’s Degree. 5+ years in a marketing, growth, or GTM role with hands‑on technical building, not just tool administration. Demonstrated experience shipping real agents and workflows using Claude Code, Clay, n8n, Zapier, or comparable tools. You can share a link to something you built and walk through the architecture and trade‑offs. Strong fundamentals in marketing. You have an independent point of view on what good positioning, messaging, and campaign design looks like, separate from what the AI produced. Proficiency with Marketo and Salesforce at a level beyond standard user access. You understand how campaigns, programs, and lead flows are structured. Hands‑on with a data warehouse + SQL (Snowflake/BigQuery) and reverse‑ETL (Census/Hightouch)—you can move data between systems durably. A systems mindset. You design for re‑runs and reuse, use version control, and write documentation as a default, not an afterthought. Nice to Have Experience in healthcare, digital health, or employee benefits, with an understanding of B2B2C marketing dynamics. Familiarity with the Carrot marketing stack: Marketo, SFDC, Outreach, 6sense, Gong, ZoomInfo, and Ramp Metrics. ABM orchestration (6sense) and partner/channel marketing experience. Prior experience in a founding or early‑stage marketing engineering role where you established processes from scratch. Knowledge of RevOps and SDR tooling at the point where marketing automation hands off to sales execution. Why This Role Matters Fertility and family care decisions are among the most emotionally complex and financially consequential decisions people face. This role will build the operational engine that lets marketing scale, improving the efficiency with which Carrot can reach decision‑makers who control access to these benefits for millions of people. Compensation The hourly rate for this role varies based on working location and experience. For candidates working within 50 miles of Seattle, the Bay Area, or New York, the hourly range is $101–$150 per hour. For candidates working from all other locations, the hourly range is $91–$135 per hour. Actual compensation will be determined based on relevant experience, skills, and business needs. #J-18808-Ljbffr Carrot