Digital Marketing Strategy & Analytics Internship

About the Role

WebFX is seeking an intern for our digital marketing team! Our ideal candidate is either a current college student or a recent college grad, with a history of strong academics, and an interest in pursuing a career in digital marketing. Classroom-level familiarity with marketing concepts is expected, but no experience is required - as an intern, you're here to start building that experience!

Internship Logistics: What to Know

• This is an in-person internship, based at our riverside campus in Harrisburg, PA

• This internship is flexible with hours and days - we will work with our interns to determine a schedule that is a mutual fit

• Interns will enjoy their own work space and tech set-up at our office, along with the ability to wear jeans/casual dress to work each day

Requirements: What We’re Looking For

Educational Requirements

• A Bachelor's Degree: Either in Progress or Completed

  • All Majors Welcome!

• A Current Cumulative GPA: 3.4 or above

Skill and Experience Requirements

• Confident verbal and written communication skills

• Exceptional customer service skills

• Strong aptitude for research and analysis

• Proven ability to succeed as part of a team, as well as to take initiative and work independently

Qualities and Traits: Who You Are

We are looking to invest in exceptional early-career professionals with a proven track record of excellence and personal initiative, who are looking to kickstart their career at an award-winning agency.

Not sure if this is you? See if the following statements resonate:

• You Set a High Bar For Yourself : You aren’t looking to just check the box; you care about the quality of your work and actively challenge yourself to improve.

   

• You Take Ownership: When you see something that needs to be done, you don’t hope someone else will take care of it; you step up and make it happen.

   

• You Learn Quickly and Aren’t Afraid to Try New Things: You embrace the process of trying, making a mistake, learning from it, and trying again.

   

• You’re Motivated by Goals and Measurable Results: You’re not content to just hope your work is improving; you thrive when you have a goal to work towards, and a plan for how to get there.

   

• You’re a Critical, Creative, and Analytical Thinker: You don’t just take things at face value; you’re curious about how things work, how they could be improved, and what new solutions might be worth trying.

   

• You’re Looking for a Career, not Just a Job: You’re not looking to just clock in, do busywork, and clock out; you’re excited about becoming an expert, taking on new and interesting challenges, and watching yourself climb towards your goals

The Internship Responsibilities: What You'll Learn to Do

On-the-job training is provided in all of these areas. This breakdown shows what your day-to-day will consist of once you’re fully up and running in the internship.

• Work alongside our full-time marketers to support them in executing on client projects

• Learn to create and execute data-driven SEO and AI Search Visibility strategies and optimizations for company clients

• Assist in the creation of PPC (think Google Ads!) campaigns and work to achieve positive results for clients

• Conduct industry research such as competitor analysis and keyword research

• Plan content strategy and build outlines for our team of copywriters

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and contribute to monthly campaign reports

• Interpret web analytics, demographic data, market research, and buyer behaviors, and use findings to inform your strategies

• Perform light editing in the backend of client websites to correct errors and implement content

Technical Tools You'll Gain Experience With

• Excel/Google Suite

• AI Tools and Technologies

• Google Analytics

• Basic HTML

• RevenueCloudFX

The Benefits: What You'll Get

Comprehensive Training and Hands-On Industry Experience

• World-class on-the-job training from our team of marketers and industry experts

• The chance to learn and practice cutting-edge digital marketing tools and techniques in a real-world environment at a top-ranked agency

Career Development Support and Potential for Growth

• Hands-on coaching and individualized mentorship with managers to support learning and development

• Letters of recommendation are provided

• We are always open to considering interns for potential full-time roles after graduation as well!

Compensation

• 17-18/hour

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching: Up to 4%

Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process , where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here !