Lead Web Developer

Summary

We are looking for a skilled and innovative Lead Web Developer to join our Technology team preferably in either Los Angeles, CA or McAllen, TX, however we will consider a fully remote role for the right candidate. This role offers the opportunity to play a key role in developing, enhancing, and optimizing our digital platforms. As part of our dynamic Technology organization, you'll contribute to cutting-edge projects that drive our digital presence forward.

Key Responsibilities

• Develop and maintain WordPress-based websites using custom themes and plugins
• Implement custom WordPress functionality using PHP
• Manage MySQL databases for data storage and retrieval
• Configure and maintain Ubuntu/Nginx servers
• Monitor and optimize site performance, SEO, Core Web Vitals, and web accessibility
• Implement and manage advertising integrations using Google Ad Manager and programmatic advertising
• Optimize ad placements for viewability and revenue generation
• Integrate tracking pixels and analytics tools
• Collaborate with marketing teams on sponsored content and branded experiences
• Ensure seamless web-to-app integrations
• Implement mobile-first development strategies and Progressive Web Apps (PWAs)
• Manage mobile ad SDKs, push notifications, and authentication APIs

Technical & Security Responsibilities

• Integrate third-party APIs (social media, advertising, analytics)
• Maintain WordPress security through updates and vulnerability patching
• Implement caching and performance optimization strategies
• Manage version control and deployments using Git

Required Qualifications & Skills

• Minimum 2 years of experience monetizing websites
• Proficiency in digital advertising technologies
• Strong PHP (8.3) coding skills with OOP principles
• WordPress Framework (6.7.1) expertise
• Experience with Ubuntu (24.04)/Nginx server administration
• Knowledge of caching systems (Redis, Memcached)
• RESTful and GraphQL API development experience
• A/B testing and CRO understanding

Preferred Qualifications & Skills

• Experience in broadcast media, television, radio, or digital publishing environments
• Spanish-speaking
• Website security expertise
• Cloud hosting services experience
• Experience working on news websites
• Proven track record of mobile-friendly development
• Familiarity with analytics, audience measurement, and first-party data platforms
• Knowledge of server-side rendering (Next.js, Nuxt.js) and microservices architecture
• Experience leading distributed/nearshore teams across multiple time zones
• Familiarity with containerization (Docker, Kubernetes) and CI/CD pipelines
• Spanish-speaking

Key Competencies

• Collaboration: Proven ability to work effectively with cross-functional teams
• Communication: Strong technical and non-technical communication abilities
• Problem-solving: Advanced troubleshooting and analytical thinking
• Time management: Ability to prioritize and manage multiple projects
• Adaptability: Flexibility in learning new technologies and processes
• Initiative: Self-motivated with ability to work independently
• Attention to detail: Precision in code writing and debugging
• Client focus: Understanding of business requirements and user needs
• Leadership: Ability to guide technical decisions and mentor others
• Technical Leadership - Ability to set standards, review code, and guide team development
• Communication Skills - Strong bilingual communication skills to collaborate with English and Spanish-speaking stakeholders
• Problem-Solving - Innovative thinker able to design scalable solutions in a fast-moving media/ad tech space
• Collaboration - Works effectively across cross-functional teams, including product, design, data, and operations
• Adaptability - Ability to thrive in a dynamic environment with shifting priorities

Other

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology
• Industries
• Advertising Services