Growth Marketing Manager Natural Resources

Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.

Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.

This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.

Wood Mackenzie
Intelligence Connected

Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

Role Purpose

We are seeking a results-driven and highly organised campaign marketer to join our B2B Growth Marketing team on a 12 month fixed-term basis. This role is responsible for coordinating and delivering integrated marketing campaigns that support audience growth customer expansion and commercial objectives across Wood Mackenzies Natural Resources portfolio.

Working closely with the Marketing Director you will take ownership of campaign management across its full lifecycle - spanning audience strategy campaign planning and orchestration channel optimisation journey management and sales interlock. You will collaborate cross-functionally with sales product marketing content digital and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyers journey.

Key Responsibilities

Audience Campaign Strategy (Know Your Customer)

• Develop and maintain audience campaign strategies rooted in a deep understanding of target personas buyer needs and whitespace opportunities.
• Own the creation and management of campaign briefs ensuring all stakeholders are aligned on objectives audience messaging and expected outcomes before campaign activation.
• Define and refine campaign messaging in partnership with product marketing and content teams to ensure relevance differentiation and resonance across segments.

Campaign Management (Operational Programmatic & Analytical)

• Own campaign goals KPIs and budget management - setting clear success metrics and tracking spend and performance against agreed targets throughout the campaign lifecycle.
• Lead campaign planning and orchestration across integrated channels including email paid social display SEM SEO content syndication and nurture flows - ensuring all workstreams are coordinated and delivered on time.
• Drive channel planning and optimisation partnering with digital marketing and media teams to manage paid acquisition improve targeting into ICP audiences and continuously refine tactics through A/B testing segmentation and data-driven iteration.
• Own journey management overseeing campaign setup and deployment activities including emails landing pages nurture programmes audience lists and campaign assets to ensure a seamless buyer experience.
• Manage stakeholder interlock and communication - coordinating cross-functional teams facilitating regular campaign reviews and ensuring alignment with sales marketing operations and leadership throughout campaign delivery.
• Provide consistent status reporting monitoring campaign execution and performance in real time surfacing risks dependencies and optimisation opportunities and delivering regular performance updates to key stakeholders.

Sales Interlock

• Work closely with sales and lead management teams to ensure effective lead routing follow-up and campaign readiness.
• Support leads and pipeline reporting tracking and analysing campaign performance against KPIs such as MQLs SALs cost per lead and pipeline contribution - using insights to inform post-campaign reviews and future planning.
• Partner with Marketing Operations to maintain campaign governance lead management processes and data quality standards.

Third-Party Partnership Management

• Coordinate the execution of third-party marketing activities including webinars sponsored content content syndication and event partnerships.
• Manage delivery logistics follow-up processes and lead handoff in collaboration with event operations and sales teams to maximise ROI from third-party channels.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.
• Experience coordinating cross-functional teams and managing campaign delivery from briefing through to execution.
• Familiarity with marketing automation and CRM platforms such as Salesforce Pardot Marketo HubSpot or equivalent.
• Experience supporting webinars virtual events lead generation programmes or customer marketing initiatives.
• Strong attention to detail and a commitment to execution excellence.
• Excellent communication and stakeholder management skills.
• Ability to work independently while collaborating effectively across global matrixed teams.
• Comfortable working in a fast-paced deadline-driven environment.

Preferred Qualifications

• Experience supporting B2B marketing campaigns within Natural Resources Energy Commodities Financial Services SaaS Technology or related sectors.
• Basic understanding of funnel metrics and pipeline acceleration tactics with a willingness to develop this knowledge further.
• Knowledge of marketing operations processes lead management workflows and campaign automation.
• Experience using project management platforms such as Asana Wrike or similar.
• Experience working within global marketing organisations.
• Bachelors degree in Marketing Business Communications or a related field.

Expectations

This is a hybrid role and the successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment though this may be subject to change.

As this is a global role occasional flexibility in working hours may be required to support international teams programmes and events.

Given the fixed-term nature of this role the successful candidate will be expected to onboard quickly demonstrate initiative and sustain delivery momentum with minimal handover time.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex (including pregnancy sexual orientation and gender identity) national origin disability or protected veteran status. You can find out more about your rights under the law at

Required Experience:

Manager