Marketing Specialist

Marketing Specialist

Join our dynamic bank marketing team! Do you have strong planning and project management skills? Experience in writing content and copy-editing? Can you successfully work independently but also as part of a cross-functional team? Have an understanding of the financial services industry?

We'd love to learn more about you....

The Marketing Specialist assists with all facets of marketing activities including research, development and execution of communications, marketing, advertising, promotions, and campaigns across multiple channels.

Requirements:

• Embraces the Purpose, Values and Crews Basics established for the organization.
• Serves as administrator for the Marketing project management system by inputting tasks/requests, creating and assigning subtasks, and facilitating project handoffs to ensure timely execution of objectives
• Prepares and distributes news releases by identifying newsworthy opportunities and maintaining relationships with media representatives.
• Assists with email and direct mail campaigns, including writing copy, researching and procuring data, processing mail merge and coordinating mailings.
• Assists with creating and maintaining content for blogs, websites and social media platforms.
• Monitors social media comments and online reviews across relevant platforms and responds or escalates follow-up actions accordance with established guidelines and reputation management standards.
• Creates and schedules messages on electronic and manual reader boards.
• Assists in planning, coordinating, and executing special events such as branch openings, anniversary celebrations, corporate sponsorships, community events, and promotional campaigns.
• Designs digital and print collateral for internal and external marketing efforts, including ads, posters, flyers, banners, and social media.
• Edits, alters and makes enhancements to photographs.
• Works with internal compliance team, ensuring that marketing materials are compliant with banking regulations and that they meet established standards. Assists with audit and examination preparation related to marketing activities.
• Conducts research and gathers information related to competitive analyses, demographics, product and service usages and customer satisfaction.
• Proofreads marketing materials prior to distribution to ensure accuracy and consistency.
• Assists with maintaining budgets, schedules and tracking for campaigns and promotional materials.
• Ensures brand standards and quality expectations are met, maintaining a positive organizational image within the community.
• Maintains thorough knowledge of all products and services offered and stays current on issues affecting customers.

Background Skills and Requirements:

• Desire and willingness to work in a collaborative, flexible and team-oriented work environment
• Excellent verbal and written communication skills, including the ability to communicate effectively with a diverse range of individuals and groups
• Strong project management, time management, planning and prioritization skills.
• Strong analytical problem-solving and decision-making skills.
• Ability to work independently and as part of a cross-functional team.
• Proficient with Microsoft Office suite, including Word, Excel and Outlook, as well as graphic design tools such as Canva
• Experience in Adobe Creative Suite preferred
• Good understanding of financial institution products and services

Education and Experience:

• High school diploma or equivalent
• Associate's or Bachelor's degree in marketing, communications, public relations, journalism or business related field
• Two years' experience in marketing, advertising, communications or public relations, preferred.

Crews Bank & Trust is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with a disability.

EOE / Vets / Disabilities