Senior Director of Marketing

Senior Director Of Marketing

We are a 45-year-old company with a loyal, long-standing customer base and a strong reputation built on an established product portfolio. We are now entering a new phase of growth with the introduction of a new product designed for a new market. This role exists to lead that next chapter.

The Senior Director of Marketing will own the strategy and execution required to successfully take a new product into a new market—while thoughtfully supporting and protecting the strength of our existing business. This role will be comfortable moving between strategy and execution and will be as fluent in customer insights, messaging, and positioning as they are in lead generation, funnel management, and performance measurement.

As FairCom's Head of Marketing, you will:

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue. At the same time, this role requires respect for the company's legacy, customers, and internal expertise. Success will depend on the ability to introduce new ideas without disrupting what already works, bring all stakeholders along through change, and balance innovation with continuity.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Travel to events and other office locations- expect to travel 30-35% of the year.
• Develop FairCom's brand and voice, ensuring alignment across departments, content, and all customer touchpoints.

We need a versatile leader who can seamlessly pivot from high-level positioning to hands-on lead generation and funnel management. If you're an experienced Marketer who thrives at the intersection of technical strategy and creative execution, join us to architect our next chapter of global growth!

*This is a hybrid position in South Lake Tahoe that requires occasional travel to our offices in Utah and Missouri