Performance Marketing Analyst, Senior

Marketing Operations Manager

OnPoint is the largest community owned credit union in Oregon and we're growing! Our growth provides great opportunities for you to reach your personal and professional goals. We value enthusiasm, commitment to outstanding performance, and providing opportunities to truly make a difference. If you are looking to join a team of dedicated, collaborative, and passionate individuals, OnPoint is looking for our next Senior Performance Marketing Analyst. We invite you to explore and grow your career with us!

The Senior Performance Marketing Analyst is responsible for leading the measurement, analysis, and interpretation of marketing performance across campaigns, channels, and initiatives. This role ensures that marketing performance is accurately tracked, consistently measured, and translated into clear, actionable insights.

This role plays a critical part in shaping how marketing performance is evaluated by developing measurement frameworks, improving reporting standards, and providing proactive, data-informed recommendations to support cross-functional decision-making. The Senior Performance Marketing Analyst partners closely with cross-functional teams to inform decision-making and drive continuous improvement.

This role also plays a key role in connecting marketing activity to broader member and business outcomes by working across enterprise data sources, marketing platforms, and reporting systems to develop deeper performance insights and attribution understanding.

The ideal candidate is highly analytical, strategic in thinking, and comfortable influencing decisions through data, while maintaining strong discipline around measurement accuracy, analytical depth, and clarity.

Essential functions include:

• Lead the development and continuous improvement of marketing performance measurement frameworks across campaigns, channels, and initiatives.
• Design and maintain standardized reporting structures to ensure consistency and reliability across all marketing performance data.
• Analyze complex data sets from multiple sources, including digital platforms, marketing systems, enterprise data sources, and internal reporting systems, to identify trends and performance drivers.
• Analyze and connect marketing performance data with enterprise and member-level data sources to identify trends, business impact, and downstream performance outcomes.
• Ensure accuracy, consistency, and integrity of marketing performance data and reporting.
• Translate data into clear, actionable insights, proactively identifying opportunities to improve marketing effectiveness.
• Partner with the broader marketing team to deliver performance reporting, strategic insights, campaign optimization recommendations, and cost-to-impact analysis that support marketing leadership and organizational decision-making.
• Partner with Technology, Data, and Business Intelligence teams to support access to marketing and enterprise data needed for performance analysis and reporting.
• Utilize SQL, AI-assisted querying tools, or similar data access methods to independently explore, validate, and interpret marketing and business performance data where appropriate.
• Support attribution analysis and measurement approaches that connect campaign activity to member engagement, product adoption, and organizational outcomes.
• Support the development of testing frameworks and measurement approaches to evaluate marketing effectiveness.
• Identify data gaps, inconsistencies, or tracking issues and work with appropriate teams to resolve them.
• Continuously improve reporting processes, data visualization, and insight delivery to enhance clarity and usability.
• Act as a subject matter expert on marketing performance data, providing guidance and insight to support cross-functional decision-making.
• Additional projects, responsibilities, or other duties assigned.

Knowledge, skills, and competencies include:

• Advanced analytical and problem-solving skills
• Ability to interpret complex data and translate it into clear, actionable insights
• Strong experience with marketing performance measurement and analytics tools
• Strong attention to detail and commitment to data accuracy
• Ability to synthesize data from multiple sources into a cohesive performance narrative
• Ability to work with enterprise, warehouse-level, or member performance data to support deeper marketing analysis and business insight generation
• Familiarity with SQL, AI-assisted querying tools, or modern data exploration platforms
• Understanding of attribution methodologies and the relationship between marketing activity and downstream business outcomes
• Ability to bridge platform analytics with broader organizational reporting and performance analysis
• Strong communication skills, including executive-level data storytelling
• Ability to influence decisions through data and insights
• Experience working in cross-functional marketing environments
• Proactive mindset with a focus on continuous improvement
• Ability to manage complex reporting needs and multiple priorities

Minimum qualifications include:

• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience
• 7+ years of experience in marketing analytics, data analysis, or related roles
• Experience working with marketing performance tools (e.g., GA4, CRM systems, marketing platforms)
• Experience working with complex or multi-source data environments for reporting and analysis
• Strong proficiency in Excel and/or data analysis tools
• Experience developing reporting frameworks and dashboards

Preferred qualifications include:

• Experience in financial services, credit unions, or regulated industries
• Experience working with marketing automation platforms (e.g., Marketo)
• Familiarity with attribution models and performance measurement frameworks
• Familiarity with SQL or AI-assisted data querying tools (e.g., Databricks interfaces, conversational query platforms, or similar technologies)
• Experience working with enterprise, warehouse-level, or member-level data environments
• Experience connecting marketing activity to business outcomes, attribution analysis, or ROI measurement frameworks
• Experience with data visualization tools (Tableau, Power BI, Looker, etc.)

OnPoint employees are rewarded, acknowledged and appreciated! We take care of our Members, and OnPoint takes care of us by offering employees a generous vacation package, incentives, competitive hourly pay, 100% - paid employee medical, dental and vision premiums, Tri-Met / parking passes, 401k matching, tuition reimbursement and more!

At OnPoint, we believe a workplace that reflects the richness of the world fosters a welcoming and empowering environment for everyone. We're committed to equity and inclusion, and consider all qualified applicants embracing every race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and your unique background.

We encourage you to apply if you're passionate about this opportunity and have the core qualifications. Your unique experiences and skills are what make you a strong candidate. Don't let imposter syndrome hold you back! Our recruitment process is designed to be inclusive and accessible to all. If you need any accommodation(s) during the application or interview stage, please let us know. We're dedicated to providing what's necessary to ensure a fair and inclusive experience.