Paid Media Specialist

Overview Gemini Agency has been helping businesses grow since 1992. Under the leadership of Stephanie Tollefson, Gemini has evolved into a dynamic and forward-thinking marketing agency. We combine deep marketing expertise with the latest AI tools, automation, and technology to help our clients grow smarter and faster. We are in a growth phase, trusted to think strategically, move with urgency, embrace innovation, and deliver measurable results. If you are energized by change, excited about the future of marketing, and motivated to make a real impact, you’ll fit right in. The Role You live in Google Ads data and know how to turn insights into results. You spot trends early, dig into underperformance to find the real cause, and stay current on paid search because you genuinely enjoy it. You are also excited about the role AI and automation play in modern marketing, and you look for ways to streamline workflows, improve efficiency, and create smarter systems that help campaigns perform at a higher level. You’ll report to the Director of Paid Media and work closely with account managers, project managers, and fellow search specialists. Experience in home services is a plus and will help you hit the ground running. Responsibilities Own strategy and execution across multiple Google Ads accounts including paid search, display, YouTube, and paid social Use AI and automation tools to build smarter workflows and drive program efficiency Monitor performance daily, identifying opportunities to optimize campaigns against client business goals Manage budgets, evolve keyword strategies, and test bid approaches with a clear data-driven rationale Deploy pixels and configure custom goals using Google Tag Manager and Google Analytics with precision Prepare and present campaign results using compelling data storytelling that communicates impact clearly Stay ahead of platform changes, AI developments, and paid search trends and bring insights back to the team Collaborate closely on a team that is growing quickly and moving with purpose Qualifications 1 to 3 years of hands-on paid search experience, Google Ads in particular (agency background preferred) Demonstrated ability to use AI tools and automation to elevate paid search programs Strong working knowledge of Google Tag Manager, Google Analytics, and web analytics tools Google Ads and Google Analytics certifications are a plus Strong analytical instincts and a clear sense of what metrics matter and why A genuine problem solver who digs deeper instead of accepting the surface answer Curious, self-driven, and always researching what is coming next in paid search Comfortable managing multiple accounts with focus and attention to detail Based in the Twin Cities or ready to be. This role is in person. Home services industry experience is a big plus What You Get A robust benefits package built for people who do great work and deserve to be taken care of. Health, dental and life insurance for you and your family 401k with agency match Summer Fridays Holiday shutdown from December 24 through January 1 so everyone can fully unplug PTO Flexible work from home based on what you need to do your best work each week Advanced training and professional development Year-end bonus tied to agency success. When the team wins, you win. Pet-friendly office Free fitness center access Ready to Join Us? The future of this agency has a seat with your name on it. We are moving fast and we want people who want to move with us. If you get genuinely fired up about smarter campaigns, better automation, and being part of a team where your work actually shapes where things go next, we want to hear from you. #J-18808-Ljbffr