Marketing Coordinator

Marketing Program ManagerPlans, directs, initiates and implements a comprehensive marketing program for MWR and Child and Youth Programs (CYP). Develops long range marketing plans and strategies with internal program managers. Executes all graphic artwork for print and digital media including concept, layout, composition and design using a variety of industry standard software. Makes recommendations regarding the use of proper media formats, taking into consideration standards of quality, current design and marketing trends, capabilities and costs. Continually liaison's with the Mid-Atlantic Marketing Department, site program managers, and the military community to ensure success of the mission and goals of MWR. Employers digital media tools, including Facebook, Twitter, websites, apps and newly developed technologies, for the effective application of marketing efforts. Responsible for typing, scanning, importing, creating, editing and posting all text and graphics placed on the internet and social media sites. Ensures all electronic media is in compliance with Navy regulations, MWR instructions and departmental priorities and objectives. Plans, organizes work, and manages internal procedures and resources to ensure maximum productivity and economies. Prepares financial plans and related records and reports and provides input for the overall marketing budget. Purchases marketing supplies and maintains marketing equipment including printers and large format plotters. Plans, coordinates, and conducts market research, surveys and focus groups to assess marketing efforts, makes recommendations on areas of concern and initiates corrective action to ensure optimal support of MWR and CYP. May prepare facilities for special events and holidays including creating and implementing themes and associated décor. Responsible for maintenance and inventory of all materials used for events and decorating. Performs other duties as assigned.