Sales & Marketing Director

About EvidenceCare

EvidenceCare is a fast-growing, physician-centered healthcare technology company on a mission to empower better care decisions with a vision that every clinical decision will deliver the right care at the right time. Built to align clinical and financial goals, our platform optimizes clinical workflows, improves hospital margins, and enhances care quality, both inside and outside the EHR. Health systems across the country trust EvidenceCare to drive measurable outcomes without adding burden to clinicians.

Based in Nashville, TN, we are proud to be a 4x honoree of the INC 5000 list of fastest growing companies, a 2x Fierce Healthcare Best Product winner, 2x honoree of The Tennessean's Top Workplaces, and #3 nationally in Modern Healthcare's Best Places to Work in Healthcare. We bring grit and creativity to everything we do. Our brand voice is clear, engaging, and human. We think like a media company, execute with urgency, and don't settle for stale or overly corporate messaging.

The Opportunity

EvidenceCare is looking for a Sales & Marketing Director who can own both sides of the commercial engine: generating and accelerating new business pipeline while keeping our marketing efforts organized, on-brand, and moving.

This is a role for someone who thrives at the intersection of sales and marketing, equally comfortable running outbound campaigns and conference strategy as they are coordinating agency deliverables, managing content calendars, and building sales enablement materials. You're a closer, a coordinator, and a connector.

Based in our Nashville office, you'll partner closely with EvidenceCare leadership, an external marketing agency, Regional Sales Executives, our CMO, and our CEO to consistently deliver a $500,000 monthly pipeline target while ensuring the marketing function runs like clockwork.

Roles & Responsibilities

Sales & Pipeline Generation:

• Develop and execute outbound campaigns (email, phone, LinkedIn) to generate qualified opportunities
• Conduct discovery calls and qualification meetings to convert leads into pipeline
• Own end-to-end conference planning: target selection, attendee outreach, meeting scheduling, and onsite coordination
• Partner with leadership to maximize conference ROI and secure high-value meetings with healthcare executives
• Maintain awareness of healthcare industry trends, challenges, and health system priorities

CRM & Sales Operations

• Own Salesforce administration including pipeline tracking, reporting, and data integrity
• Continuously optimize sales processes, workflows, and reporting dashboards
• Utilize AI tools to scale recurring sales processes and delivery outputs

Marketing Coordination & Agency Management

• Serve as the day-to-day internal point of contact for our external marketing agency
• Organize priorities, gather feedback, track deliverables, and keep projects on time
• Coordinate internal approvals and ensure the agency has what it needs to execute well
• Help manage incoming marketing requests from across the organization

Sales Enablement & Content

• Support updates to core sales assets: one-pagers, decks, proof points, and customer-facing materials
• Partner with marketing to design and execute demand generation campaigns
• Collaborate on the development of value-proposition assets for EvidenceCare products
• Support packaging and distribution of content across email, social, website, and other channels
• Help draft, edit, format, or route marketing copy for review

Events, Logistics & Promotional Support

• Assist with conference and event preparation: asset coordination, shipping, swag, registration, and follow-up
• Keep event timelines, checklists, and internal owners organized
• Coordinate promotional materials and milestone gifting for clients, prospects, and internal initiatives
• Support logistics for webinars, speaking opportunities, advisory groups, and other marketing-related events

Customer Proof & Marketing Administration

• Help maintain customer reference information, permissions, quotes, stories, and proof points
• Track case study opportunities, logo usage approvals, and other advocacy-related details
• Support analyst forms, award submissions, list management, calendar tracking, and recurring marketing tasks
• Assist with reporting prep and other administrative follow-through

Requirements

• Experience in sales, business development, or inside sales in a B2B environment
• Strong communication, prospecting, and networking skills
• Ability to communicate effectively with healthcare C-level executives on industry challenges and how EvidenceCare's tools create value
• Experience managing conference strategy and/or events
• Experience with CRM systems (Salesforce preferred)
• Highly organized, detail-oriented, and able to manage multiple priorities without losing quality
• Proactive, resourceful, dependable, and self-motivated with strong follow-through
• Comfortable utilizing AI tools (ChatGPT / Claude) to scale processes and output

Nice to Haves

• B2B SaaS or healthcare marketing experience
• Agency coordination or project management background
• HubSpot, Salesforce, or other CRM familiarity
• Canva, PowerPoint, or light design skills
• Website or CMS editing experience
• Strong comfort with spreadsheets and organization tools

Benefits

• Competitive salary, annual bonus, and stock option opportunities
• Unlimited PTO
• Health, dental, vision, and life insurance
• 401k plan
• A fun, tight-knit team that celebrates wins and life together
• Professional development through conferences and online courses

EvidenceCare is an equal opportunity employer and values diversity in its workforce. All employment decisions are based on qualifications, merit, and business needs.