Event Sales Director

Event Sales Director

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard. If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it.

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Own your book of business. Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development. Build and expand client relationships by identifying upsell opportunities and driving repeat business. Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts. Maximize lifetime value by growing and retaining your top accounts.

Execute with precision. Facilitate BEO meetings to ensure accurate event details and seamless execution. Ensure event readiness by managing packets, payments, and key operational details. Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps. Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making.

Lead & develop the sales team. Lead and develop the venue's sales team through regular, in-person coaching and performance management. Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency. Create clarity around expectations and invest in your team's growth and development.

Stay aligned with sales leadership. Maintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetings. Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency. Bring solutions-first thinking to every conversation and escalation.

Core competencies for success include driving results, having a strategic mindset, focusing on the customer, ensuring accountability, and building effective teams.

Qualifications include 5+ years of progressive sales leadership experience, including leadership of direct reports, a Bachelor's degree required (master's degree preferred), proven success in high-volume events or hospitality sales environments, 3-5+ years of professional-level communication, time management, and organizational skills, 3-5+ years of progressive, relevant experience within the hospitality industry, strong computer skills, particularly with Excel, Word, and Delphi or similar sales software, and must be 21 years of age or older as required by state or local law.

Physical requirements include the ability to remain stationary for extended periods of time, regularly move throughout the venue, occasionally lift, carry, and/or move up to 25 pounds, communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications, and hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods.