Global HCP Marketing Lead (Somerville)

Job title: Global HCP Marketing LeadLocation: Cambridge, MAAbout the jobJoin the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. Join Sanofi's Immunology Franchise as we prepare to transform the treatment landscape for IgG4-Related Disease (IgG4-RD) with rilzabrutinib. As the Global HCP Marketing Lead, you will play a pivotal role in shaping and executing the healthcare professional (HCP) marketing strategy from prelaunch through launch and beyond. This is a unique opportunity to build a comprehensive omnichannel marketing program for a groundbreaking therapy in a rare disease indication with significant unmet medical need.Reporting directly to the Global Indication Lead, you will be responsible for developing disease state awareness, crafting compelling HCP messaging, and deploying innovative marketing campaigns that leverage cutting-edge technologies including AI-enabled solutions, while liaising with country affiliates to ensure affiliate feedback and perspective to support the global to local marketing model. You will work at the intersection of science, strategy, and creativity to ensure HCPs are informed, engaged, and equipped to identify and treat patients with IgG4-RD.About SanofiWe’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities:1. Strategic LeadershipDevelop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phasesDefine HCP segmentation, targeting, and positioning strategies based on deep understanding of the treatment landscape and customer insightsCollaborate with cross-functional teams including Medical Affairs, Market Access, Patient Advocacy, and Commercial Operations to ensure integrated executionPartner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency2. Disease State AwarenessDesign and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiencesDevelop educational content and programs that address knowledge gaps in disease pathophysiology, clinical presentation, and diagnostic criteriaBuild strategic partnerships with key opinion leaders (KOLs), medical societies, and advocacy organizations to amplify disease awareness efforts3. Insights Generation & Market IntelligenceSeamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development Plan, organize, and facilitate HCP Advisory Boards, bringing together key opinion leaders and clinical experts to gather strategic input on disease state, unmet needs, messaging, and marketing approachesDesign and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing prioritiesSynthesize insights from advisory boards, steering committees, and market research into actionable strategic recommendations for senior leadershipDevelop and maintain a continuous insights generation framework to ensure marketing strategies remain grounded in current HCP needs, market dynamics, and competitive intelligencePartner with global and local teams to ensure insights are integrated into campaign development, messaging platforms, and omnichannel strategiesCollaborate with Competitive Intelligence to incorporate insights on the competitive landscape and therapeutic area trends into strategic planning for the rilzabrutinib IgG4-RD program4. HCP Marketing Campaigns & MessagingCreate compelling, evidence-based messaging platforms and communication strategies tailored to diverse HCP audiences (rheumatologists, immunologists, specialists)Lead the development of omnichannel marketing campaigns integrating digital, in-person, and hybrid engagement tacticsOversee the creation of promotional and non-promotional materials including detail aids, websites, congress materials, and educational resourcesEnsure all materials comply with regulatory, legal, and medical review requirements5. Omnichannel & Digital InnovationDesign and implement integrated omnichannel customer engagement strategies that deliver seamless, personalized HCP experiences across all touchpointsLeverage AI technologies and advanced analytics to optimize targeting, content personalization, channel selection, and campaign performanceExplore and pilot innovative digital solutions including AI-powered chatbots, predictive analytics, virtual engagement platforms, and next-generation HCP portalsMonitor digital trends and emerging technologies to maintain competitive advantage6. Performance & AnalyticsEstablish KPIs and measurement frameworks to track campaign effectiveness, HCP engagement, and brand performanceUtilize data analytics and insights to continuously optimize marketing strategies and tacticsManage marketing budgets and ensure efficient resource allocation across initiatives7. Cross-Functional CollaborationServe as the primary marketing liaison to Medical Affairs, ensuring scientific rigor and medical accuracy in all HCP communicationsPartner with Market Access teams to develop value messaging and support payer engagement strategiesCollaborate with Patient Advocacy to ensure patient voice is integrated into HCP education effortsWork closely with Sales teams to enable field force effectiveness through training and promotional toolsAbout YouRequired Qualifications:Bachelor's degree in Life Sciences, Marketing, Business, or related field; Advanced degree (MBA, PharmD, PhD) preferred8+ years of pharmaceutical/biotech marketing experience with demonstrated progression of responsibilityProven track record in HCP marketing, preferably in specialty care, rare disease, or immunology/rheumatology therapeutic areasExperience leading prelaunch and launch marketing activities for innovative therapiesStrong understanding of omnichannel marketing principles and digital engagement strategiesExperience with AI technologies and their application in pharmaceutical marketingDemonstrated experience planning and facilitating advisory boards and/or strategic steering committeesDeep knowledge of pharmaceutical regulatory environment and promotional review processesDemonstrated ability to develop strategic marketing plans and translate them into actionable campaignsPreferred Qualifications:Experience in rare disease or orphan drug marketingBackground in immunology, rheumatology, or related therapeutic areasExperience working with KOLs and medical societiesTrack record of successful disease awareness campaign developmentGlobal marketing experience with ability to work across diverse markets and culturesFamiliarity with IgG4-RD or related autoimmune conditionsKey Competencies:Strategic Thinking: Ability to develop long-term vision while executing tactical plansCustomer Centricity: Deep empathy for HCP needs and ability to translate insights into compelling marketing strategiesInnovation Mindset: Passion for exploring new technologies and approaches to enhance HCP engagementScientific Acumen: Ability to understand complex scientific data and translate it into clear, compelling messagesCollaboration: Proven ability to influence and work effectively across matrix organizationsAgility: Comfortable operating in ambiguous, fast-paced environments with evolving prioritiesResults Orientation: Track record of delivering measurable business outcomesCommunication Excellence: Outstanding written and verbal communication skillsWhy Sanofi?At Sanofi, we're committed to chasing the miracles of science to improve people's lives. Our Immunology Franchise is at the forefront of developing transformative therapies for patients with serious autoimmune and inflammatory diseases.We offer:The opportunity to shape the launch of a potentially transformative therapy for a rare disease with high unmet needA collaborative, innovative culture that values bold thinking and patient-focused solutionsAccess to cutting-edge technologies and resources to drive marketing excellenceGlobal exposure and the chance to work with world-class colleagues across functions and geographiesCompetitive compensation and comprehensive benefits packageCommitment to diversity, equity, and inclusionProfessional development opportunities and career growth within a global biopharmaceutical leaderOur ValuesThis role embodies Sanofi's core values:Aim Higher: Drive innovation in HCP marketing and disease awarenessAct for Patients: Ensure HCPs have the knowledge and tools to identify and treat patients with IgG4-RDBe Bold: Embrace new technologies and approaches to transform HCP engagementLead Together: Collaborate across functions to deliver integrated marketing excellenceTo Apply: [Internal application process details]Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally incl