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Remote-First Senior CRM & Lifecycle Marketing Lead

Coinbase, Inc.

Coinbase is seeking a CRM & Lifecycle Manager II to lead lifecycle campaigns across onboarding, engagement, and retention at global scale. You will own segmentation, channel mix, and targeting for email, push, in-app, and SMS, partnering with Product, Data Science, and regional teams to align CRM with product launches and growth goals.

You will define a measurement framework, drive A/B testing, and use ML-powered targeting to improve conversion with human oversight.

#J-18808-Ljbffr
Vacancy posted 14 minutes ago
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