Remote-First Senior CRM & Lifecycle Lead, Multi-Channel

Coinbase, Inc.

Coinbase is hiring a CRM & Lifecycle Manager II to lead lifecycle campaigns (email, push, in-app, SMS) across global markets. You will define segmentation, channel mix, and targeting, partnering with Product, Data Science, and regional teams to align CRM with product launches and growth priorities.

Bring 6+ years in CRM, proficiency with Braze/Iterable, and strong SQL. We emphasize responsible AI use, measurable growth, and working in a remote-first environment with quarterly in-person surges.

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Vacancy posted 3 hours ago

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