Brand Design Intern

COMPANY OVERVIEW

Craftwork is building a modern, technology-enabled home services company, starting with residential painting. We employ our painters full-time and manage the entire customer experience using proprietary software, which allows us to consistently deliver excellent quality and service while creating meaningful careers in the trades.

Founded in 2023, Craftwork currently operates in Charlotte and Raleigh, with plans to expand into three new markets over the next 12 months. We’ve grown to nearly 80 employees and have raised over $25M from investors including Y Combinator, Seven Seven Six, Slow Ventures, Forerunner Ventures, General Catalyst, and Lachy Groom.

POSITION OVERVIEW

Craftwork is looking for a Brand Design Intern to help bring our brand to life through thoughtful, consistent design that supports our next stage of growth.

As we expand into new markets, the way Craftwork shows up in neighborhoods, online, and throughout the customer experience will help us build awareness and trust. This person will support the creation of materials that make Craftwork recognizable, communicate our services clearly, and reflect the quality and care we bring to our work. You’ll contribute to projects across digital and print, including marketing campaigns, social content, local events, and customer-facing materials.

A central part of this role will be working closely with the marketing team to turn ideas and business needs into effective creative work. You’ll help develop concepts, carry designs through revisions and final production, and adapt existing assets for different channels and markets. Along the way, you’ll help maintain organized design files and reusable templates that make it easier for teams to produce consistent materials as Craftwork grows.

This is a hands-on role for an emerging designer who is curious, detail-oriented, and eager to learn through real projects. The right person will bring a strong visual foundation, take initiative, and be comfortable asking questions, sharing work, and incorporating feedback. You’ll have the opportunity to build your craft while contributing to a growing brand and seeing how your designs help customers understand, trust, and choose Craftwork.

OUTCOMES

Deliver High-Quality Digital & Print Design

• You’ll create clear, polished designs for social media, digital advertisements, printed collateral, and other marketing materials.
• You’ll use typography, color, imagery, and layout thoughtfully to communicate.
• You’ll prepare files for their intended channel, checking dimensions, resolution, and production requirements before delivery.

Maintain Consistent & Recognizable Branding

• You’ll apply our visual identity consistently across channels, materials, and markets.
• You’ll adapt existing designs for new uses while preserving the elements that make our brand recognizable.
• You’ll identify inconsistencies and help refine assets so every customer touchpoint reflects the quality and care of our work.

Support Marketing Campaigns

• You’ll work with the marketing team to create assets that support campaigns, neighborhood programs, partnerships, and local events.
• You’ll adapt campaign materials for different markets, audiences, and channels.

Bring Craftwork’s Work & Stories to Life

• You’ll turn project photography, before-and-afters, and customer testimonials into compelling branded content that highlights the quality of our work.
• You’ll partner with the marketing team to create stories that help prospective customers understand our service and feel confident choosing Craftwork.

Build Organized Assets & Templates

• You’ll maintain organized design files and create reusable templates for recurring marketing needs, to help teammates produce consistent materials efficiently.
• You’ll keep templates and shared assets up to date as designs are refined and new needs emerge.

Carry Design Projects from Brief to Delivery

• You’ll clarify each project’s audience, message, deliverables, and timeline before beginning design work.
• You’ll share concepts, incorporate feedback, and communicate progress or blockers throughout the project.
• You’ll review final work for accuracy and completeness, then hand off files in formats teammates and vendors can use.

COMPETENCIES

Zero-to-One Builder

• You’re comfortable taking an open-ended idea or an incomplete brief and turning into a clear design direction.
• You can create an initial concept or template from scratch, ask thoughtful questions, and improve it through feedback.
• You take initiative and use the tools and context available to move work forward.

Visual Design Fundamentals

• You have a strong foundation in typography, color, composition, and visual hierarchy.
• You can create designs that communicate a clear message and work well across digital and print.
• You can explain your design choices in terms of the audience, purpose, and brand.

Brand Judgement & Consistency

• You understand how individual design choices contribute to a recognizable brand.
• You can work with an established visual identity and bring fresh ideas to its application.
• You notice when an asset feels inconsistent and can identify what needs to change.

Storytelling & Customer Perspective

• You can combine imagery and copy to tell a clear, compelling story.
• You think about what customers need to understand when they encounter a design.
• You’re curious about our customers, our painters, and the work itself, and use that context to inform your creative decisions.

Design Tools & Production

• You’re comfortable working in design tools such as Figma, Canva, Adobe Creative Suite, AI Agents (ChatGPT, Claude, Replit), and are eager to learn unfamiliar tools.
• You understand how to prepare and export assets for different channels and production.
• You keep files organized so others can find, edit, and reuse your work.

Attention to Detail

• You take pride in accurate, polished work and catch issues with copy, alignment, spacing, and image quality.
• You manage your commitments, meet agreed deadlines, and communicate early when you need help.
• You carry revisions through to completion and check your work before handing it off.

Collaboration & Learning

• You share work early, welcome feedback, and apply it thoughtfully.
• You communicate clearly and ask questions when a brief or priority is unclear.
• You’re low ego, accountable, and motivated to develop your craft while helping the team and company succeed.