Senior Manager, North America Marketing

Who we are At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them. Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change, Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters. Valencia (CA), United States Senior Manager, North America Marketing Senior Manager, North America Marketing Location: North America (Hybrid/Remote as applicable) Travel: Up to 40% At Advanced Bionics, we're dedicated to transforming lives through innovative hearing technology. We are seeking a strategic, results-driven Senior Manager, North America Marketing to lead regional marketing efforts that drive growth, strengthen brand presence, and support commercial success across the North American market. In this highly visible leadership role, you'll collaborate closely with Sales Leadership, Global Marketing, and cross-functional teams to execute impactful marketing strategies, optimize product launches, and deliver exceptional customer experiences. You'll also lead a talented marketing team while shaping the future of our brand and customer engagement efforts throughout North America. What You'll Do Drive North America Marketing Strategy & Growth Develop and execute integrated marketing plans that support short- and long-term business objectives Ensure alignment between North American marketing activities and global brand, messaging, and strategic objectives Partner with North American Sales Leadership to communicate product strategy, priorities, and marketing initiatives Lead regional execution of product launches, positioning, messaging, and campaigns Develop and execute Quarterly Plans of Action (QPA) to drive business performance Lead a High-Performing Marketing Team Manage, coach, and develop a team of marketers, marketing communications professionals, and event/conference specialists Establish clear goals, priorities, and performance expectations aligned with business objectives Foster a collaborative, accountable, and results-oriented culture Support employee growth through coaching, development planning, and continuous feedback Strengthen Customer Engagement & Brand Presence Contribute to the customer journey strategy and develop compelling marketing collateral that drives engagement and brand preference Lead initiatives to improve customer insights and data quality across the North American market Develop strategies that increase brand visibility and strengthen relationships with Key Opinion Leaders (KOLs) Identify and engage influential customers and clinical leaders who can help advance Advanced Bionics' market presence Collaborate with global teams to ensure North American customer needs are represented and addressed Support Product & Commercial Success Identify and implement opportunities to improve launch effectiveness and campaign performance Drive field engagement activities alongside sales representatives to increase product adoption and customer confidence Lead initiatives that optimize product offerings and improve market profitability Manage the North American marketing budget and ensure alignment with regional business priorities What You Bring Bachelor's degree in Marketing, Business, or a related field, or equivalent experience MBA or Master's degree in Marketing, Business Administration, or related discipline Experience 3+ years of product marketing and/or marketing management experience within medical devices, healthcare, or consumer products 3+ years of people leadership experience or 5+ years leading cross-functional teams Experience in upstream and/or downstream marketing Experience supporting product launches and commercial growth initiatives North American market experience Sales experience or strong sales partnership experience preferred Cochlear implant, hearing healthcare, or clinical industry experience preferred Skills & Competencies Strong strategic thinking and business acumen Excellent verbal, written, presentation, and public speaking skills Proven ability to influence stakeholders and collaborate across functions Strong project management and organizational skills Skilled at motivating teams and driving results in a fast-paced environment Process improvement mindset with a focus on execution and accountability Ability to adapt quickly to changing priorities and business conditions Strong networking and relationship-building capabilities across diverse audiences and cultures Technical Skills General proficiency with business systems and technology platforms Understanding of marketing, CRM, analytics, and business tools Language Fluent in English A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova What we offer: Medical, dental and vision coverage* Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts TeleHealth options 401k plan with company match* Company paid life/ad&d insurance Additional supplemental life/ad&d coverage available Company paid Short/Long-Term Disability coverage (STD/LTD) STD LTD Buy-ups available Accident/Hospital Indemnity coverage Legal/ID Theft Assistance PTO (or sick and vacation time), floating Diversity Day, & paid holidays* Paid parental bonding leave Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more) Robust Internal Career Growth opportunities Tuition reimbursement Hearing aid discount for employees and family Internal social recognition platform *Plan rules/offerings dependent upon group Company/location. This role's pay range is between: $114,00 – $155,000. This role is also bonus eligible. Compensation packages are based on skills, experience, and geographic location. Sonova is an equal opportunity employer We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status. #J-18808-Ljbffr Sonova Group