Manager, Digital Content Specialist Commerce

Manager, Digital Content Specialist Commerce Location: New York, United States Overview WPP Unite is a bespoke agency partnership powering Unilever’s marketing transformation. This role sits at the intersection of brand and retail, working closely with Unilever teams and WPP partners to bring digital commerce content to life. Job Responsibilities Develop and implement digital commerce content strategies that align with Unilever’s Personal Care brand goals. Translate brand marketing plans into actionable digital content briefs, partnering with brand, shopper, creative, and commerce media teams. Manage end-to-end content production cycles, ensuring deadlines, budgets, and specifications are met. Oversee creative localization, adaptation, and optimization for key eCommerce platforms (Amazon, Walmart, Target, Instacart, Kroger). Act as a central liaison between Unilever’s brand teams, WPP creative and media agencies, production partners, and eRetail platforms. Ensure content excellence through rigorous adherence to platform best practices, SEO, and digital shelf standards. Lead the implementation of new content management tools, processes, and measurement frameworks. Support the integration of AI-enabled tools for creative optimization, content tagging, and performance tracking. Deliver regular performance reviews and best-practice playbooks to enhance content quality and business impact. Foster a culture of collaboration and innovation, championing digital content’s role in driving commerce growth. Qualifications Bachelor’s degree in marketing, communications, advertising, or a related field. 4+ years of experience in digital content management, eCommerce, or marketing operations, preferably within CPG or retail. Proven track record of managing complex, multi-stakeholder content projects from concept to delivery. Deep understanding of digital shelf fundamentals, retail content optimization, and eCommerce creative strategy. Experience across multiple platforms and retailers (Amazon, Walmart, Target, Instacart). Familiarity with CMS, project management tools, and creative production workflows. Strong communication, organization, and stakeholder management skills. Comfortable operating in a matrixed environment, balancing priorities across global, regional, and local teams. Analytical mindset with ability to translate content data into actionable insights. Self-starter with bias for action, collaboration, and problem-solving. Salary US Pay Range: $60,000 - $140,000 USD Benefits We offer a competitive benefits package. For more details, visit As set forth in WPP Media’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr