FESCO B2B National Sales Manager Corporate Gift Programs (General Merchandise/Packaged Goods)

New Business Development Expert

The FESCO Group is a leading consumer electronics and lifestyle company, with over 3,000 products across 15 nationally recognized brands. Our product categories span Sporting Goods, Personal Care, Audio, Health & Wellness, Charging, Smart Home, LED, Gaming, and Wellness. Headquartered in Brooklyn, NY, we also maintain offices and operations in Shenzhen, China. The successful candidate is a motivated new business development expert who combines strong business development skills with consultative selling expertise. They understand the corporate gifting ecosystem, possess a proven track record selling consumer electronics and general merchandise / packaged goods to corporate gift buyers; know how to position premium consumer products as high-value incentive and recognition products, and have a current established network of buyers, distributors, and promotional partners. They are both comfortable opening new accounts and growing long-term strategic relationships that generate repeat business year-after-year. This role is responsible for developing new business opportunities, managing strategic accounts, and positioning our consumer electronics portfolio and general merchandise as premium solutions for employee recognition, customer appreciation, holiday gifting, loyalty programs, sales incentives, and promotional campaigns. (This role includes premium benefits, pays a competitive base salary and "uncapped" sales commissions.)

Key Responsibilities

• Develop and execute a strategic sales plan focused on corporate gifting and promotional markets.
• Identify and acquire new B2B customers, including: corporate gift program managers, promotional products distributors, incentive and recognition companies, Fortune 1000 procurement teams, marketing agencies, employee engagement providers, loyalty and rewards companies.
• Build and maintain relationships with purchasing managers, HR departments, marketing executives, and sourcing professionals.
• Present product lines through virtual meetings, in-person presentations, and trade shows.
• Manage the complete sales cycle from prospecting through order fulfillment and post-sale account management.
• Collaborate with marketing to develop customized corporate gift solutions and seasonal promotional programs.
• Prepare quotations, negotiate pricing, and close profitable business while maintaining company margin objectives.
• Monitor industry trends, competitor offerings, and emerging corporate gifting opportunities.
• Represent the company at industry trade shows, promotional products expos, and corporate gifting events.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field (preferred).
• 5+ years of successful B2B sales and existing relationships within the promotional products, corporate gifting, or incentive marketplace is required.
• Demonstrated ability to develop new business and consistently exceed sales quotas.
• Strong presentation, negotiation, and closing skills.
• Willingness to travel for customer meetings and trade shows.
• Experience with holiday gifting programs and large-volume seasonal orders.
• Knowledge of private labeling, custom packaging, and branded promotional products.
• Experience managing enterprise or national accounts.
• Familiarity with sourcing, logistics, and inventory planning.

Core Competencies

• Business development
• Consultative selling
• Relationship management
• Strategic account management
• Prospecting and lead generation
• Contract negotiation
• Forecasting and pipeline management
• Customer-focused problem solving
• Communication and presentation skills
• Time and territory management

Performance Metrics

• Annual sales revenue
• Gross margin performance
• New account acquisition
• Customer retention and growth
• Average order value
• Sales pipeline development
• Forecast accuracy
• Customer satisfaction scores