New Car Sales Manager

About Us: Group 1 Automotive, Inc. (NYSE: GPI) is a Fortune 250 leader in global automotive retail, operating more than 250 dealerships and collision centers across the United States and United Kingdom. As the 4th largest dealership group in the U.S., Group 1 delivers a fully integrated automotive experience, including vehicle sales, financing, aftersales service, and digital retail solutions. As the automotive industry continues to evolve, Group 1 is investing in the people, technology, and operational excellence needed to shape what comes next. Our work is grounded in a simple belief, that a better experience for customers starts with an exemplary experience for employees. At Group 1, our commitment is to keep finding smarter ways to serve our customers and support one another. We believe great careers are built in environments where people are trusted, challenged, and given room to grow. If you share our core values of integrity, transparency, professionalism, teamwork, and respect, you can get more with Group 1. More opportunity. More support. More ways to build a career that moves you forward. Overview:

BMW of Tulsa is seeking a driven, results-oriented New Car Sales Manager to lead our new vehicle sales department and deliver a premium customer experience consistent with the BMW brand. This role is responsible for developing and executing sales strategies, coaching a high-performing team, and ensuring operational excellence across all new car sales activities.

The ideal candidate is a strong leader with a passion for luxury automotive sales, a commitment to customer satisfaction, and a proven track record of exceeding sales targets.

Responsibilities:

 

• Sales Leadership & Performance

  • Lead, motivate, and manage the new car sales team to consistently meet or exceed sales goals and profitability targets
  • Monitor daily, weekly, and monthly sales performance and take proactive action to drive results
  • Develop and implement effective sales strategies aligned with dealership and manufacturer objectives

• Team Development & Coaching

  • Recruit, train, and mentor sales consultants to build a high-performing team
  • Conduct regular one-on-one coaching sessions and performance reviews
  • Foster a culture of accountability, professionalism, and continuous improvement

• Customer Experience

  • Ensure an exceptional, luxury-level customer experience that reflects BMW brand standards
  • Assist in closing deals and resolving complex customer situations
  • Monitor customer satisfaction scores and implement improvements as needed

• Inventory & Merchandising

  • Manage new vehicle inventory levels, aging, and model mix in partnership with dealership leadership
  • Ensure proper merchandising, pricing strategy, and vehicle presentation
  • Collaborate on ordering and allocation to optimize sales opportunities

• Process & Compliance

  • Maintain compliance with dealership policies, manufacturer standards, and legal requirements
  • Oversee adherence to sales processes, CRM usage, and documentation accuracy
  • Partner with Finance & Insurance (F&I) to maximize profitability and customer satisfaction

• Collaboration & Reporting

  • Work closely with the General Manager and other department leaders to achieve overall dealership goals
  • Prepare and analyze sales reports, forecasts, and key performance metrics
  • Support marketing initiatives, promotions, and community engagement efforts

Qualifications:

• Proven experience as a Sales Manager in the automotive industry (luxury brand experience preferred)
• Strong leadership skills with a track record of building and managing successful sales teams
• Demonstrated ability to meet or exceed sales goals and drive profitability
• Excellent communication, negotiation, and customer service skills
• Deep understanding of automotive sales processes, CRM systems, and dealership operations
• High level of professionalism with a customer-first mindset
• Ability to analyze data and make strategic decisions
• Valid driver’s license and a clean driving record
• Experience with BMW or other premium/luxury brands highly preffered 

Equal Opportunity Employer: We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment may be contingent upon successful completion of a background check and/or drug screening.