Marketing Automation Specialist

Marketing Automation Specialist

Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing automation platform — helping them connect their marketing goals to measurable outcomes. This is an opportunity for a proactive professional who brings genuine industry expertise, a client-first orientation, and the ability to operate with confidence across both strategic and technical dimensions. You will collaborate closely with the Marketing Automation team and other client-facing functions to align on strategy, coordinate support, and deliver excellent client experience. You will interface directly with clients to problem-solve, provide recommendations, and share insights that inform both client engagements and our internal Product & Development teams.

Essential Duties & Responsibilities:

• Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
• Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
• Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
• Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
• Lead implementation and onboarding for new clients, including platform training and foundational setup

Minimum Qualifications:

• Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
• Industry Domain Knowledge: Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
• Technical & Strategic Aptitude: Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
• Communication & Collaboration: Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
• Autonomy & Judgment: Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making

The approximate national base pay range for this position is $70,300 to $75,000. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.