Digital Marketing Manager

Job Description

Job Description

*** Role must report to the Laurel, MD office daily***

Solar Energy World—now a wholly owned subsidiary of Comcast Corporation—is one of the region’s top‐rated, award‐winning residential solar installation companies, proudly serving Maryland, Virginia, Delaware, Pennsylvania, New Jersey, Florida, and Washington D.C. since 2009.

As part of Comcast’s rapidly expanding Energy Services business unit, Solar Energy World is backed by the full strength, resources, and long-term commitment of one of the most recognized companies in the world. Comcast has a proven track record of acquiring and scaling high‐performing businesses, and Solar Energy World is a key part of that vision. Together, we’re expanding our reach while staying true to our core values of in‐house quality, integrity, and lasting value for every homeowner we serve—because tomorrow matters.

We are hiring a Performance Marketing Manager to lead digital marketing strategies, focusing on paid social acquisition and paid search programs to drive engagement and conversion. Responsible for synthesizing data analysis with content strategy, fostering organic and paid search performance. The role also mentors junior staff and manages key vendor relationships.

Responsibilities:

• Crafting and managing a multi-million dollar paid search budget to achieve acquisition and revenue goals.
• Serve as the primary owner of performance marketing agency relationship, holding them accountable to cost, revenue, and efficiency metrics across tactics and campaigns
• Cultivating daily interactions with vendors to align paid campaign strategies with business objectives.
• Designing and overseeing test plans for search ad copy and landing pages to enhance conversion rates.
• Analyzing search marketing data to develop insights and determine effective optimization strategies.
• Conducting regular search engine optimization audits to uncover opportunities and improve organic rankings.
• Collaborating with Agile and UX teams as the SEO authority to ensure new content meets optimization standards.
• Mentoring Digital Marketing Specialists, fostering expertise and guiding performance in line with departmental goals..
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Company Description

Solar Energy World, now a wholly owned subsidiary of Comcast Corporation, is a top-rated, award-winning regional solar panel installation company for residential property owners serving Maryland, Virginia, Delaware, Pennsylvania, New Jersey, Florida, and Washington D.C.

Company Description

Solar Energy World, now a wholly owned subsidiary of Comcast Corporation, is a top-rated, award-winning regional solar panel installation company for residential property owners serving Maryland, Virginia, Delaware, Pennsylvania, New Jersey, Florida, and Washington D.C.