Vice President of Marketing

Vice President of MarketingReports To: Chief Executive OfficerLocation: Denver, CO (in-office 3 days a week: Monday, Tuesday and Thursday)Compensation: $140,000 - $150,000 + bonusAccelo is a growth-oriented, private equity-backed SaaS company serving middle-market businesses with a Professional Services Automation platform. Backed by Bow River Capital (PE firm), we are on an accelerated growth trajectory and seeking a dynamic, data-driven marketing leader to help us scale our brand, pipeline, and customer base. Our platform is purpose-built for the complexity of middle-market organizations, and our marketing efforts must reflect the sophistication and value we bring to that segment.Position OverviewThe Vice President of Marketing will serve as a key member of the senior leadership team, owning all aspects of marketing strategy and execution. This individual will be responsible for building a best-in-class marketing engine that drives measurable pipeline growth, supports the sales organization, and elevates brand authority in our target markets. The ideal candidate brings a blend of strategic vision and hands-on execution, with a deep understanding of the PE-backed SaaS operating environment and the middle-market buyer.Key ResponsibilitiesDemand Generation & Pipeline GrowthArchitect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to the sales teamOwn MQL, SQL, and pipeline contribution targets; build a reporting cadence with clear attribution modelsDevelop and optimize multi-channel campaigns across paid media, email, content, webinars, and eventsPartner closely with Sales leadership to align on ICPs, messaging, and pipeline velocity metricsSEO, GEO & AEO StrategyLead and evolve the company's organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)Ensure the company's content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini)Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscapeTrack and report on organic visibility, AI citation frequency, and search-driven pipeline contributionContent Strategy & Thought LeadershipBuild a content engine that establishes the company as the authoritative voice for middle-market buyers in the categoryOversee production of high-impact assets: whitepapers, case studies, blog content, video, webinars, and sales enablement collateralDevelop a content calendar aligned to buyer journey stages, seasonal trends, and product releasesCollaborate with subject matter experts and customers to create authentic, insight-driven contentEvents & Field MarketingOwn the company's events strategy, including industry conferences, owned executive events, user conferences, and virtual programmingPartner with Sales to design targeted field marketing programs that accelerate opportunities in key accounts and regionsMeasure ROI on all event investments and continuously optimize the portfolio based on pipeline impactSales Enablement & GTM AlignmentServe as a strategic partner to the CRO and Sales leadership, ensuring tight GTM alignment on messaging, plays, and target accountsDevelop and maintain a robust library of sales enablement materials, competitive intelligence, and buyer-centric messaging frameworksLead win/loss analysis and translate insights into actionable positioning and messaging updatesBrand & Market PositioningDefine and evolve the company's brand identity, positioning, and messaging across all channels and audiencesOwn analyst relations, PR, and thought leadership programs that raise the company's profile in the middle-market SaaS categoryMonitor the competitive landscape and market trends; translate insights into strategic positioning advantagesAnalyze the ICP and corresponding value proposition, and build positioning and branding accordinglyTeam & Budget LeadershipBuild, develop, and lead a high-performing marketing team, including direct hires and agency/contractor relationshipsManage the marketing budget with a PE-grade focus on ROI, efficiency, and scalable investmentEstablish OKRs and KPIs across the marketing function; present results to executive leadership and board as neededQualifications & ExperienceRequired8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership roleProven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reportingDeep experience marketing to and for the middle-market customer segmentDemonstrated success in demand generation with measurable pipeline outcomesProven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programsStrong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accountsDemonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipelineHands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discoveryExperience owning and executing a content strategy that drives measurable organic and inbound resultsProven ability to plan and execute corporate events, trade shows, and field marketing programsStrong track record of partnering with Sales organizations to drive GTM alignment and revenue impactExperience managing and scaling marketing teams and budgetsPreferredExperience with horizontal SaaS platforms serving middle-market companiesFamiliarity with ABM platforms, CRM systems, and marketing automation toolsExperience through a PE-backed company's growth stage to exit (IPO, strategic sale, or continuation fund)Exposure to traditional enterprise/mid-market salesExperience interacting with senior leadership and, ideally, a private equity boardCompensation & BenefitsCompetitive base salary commensurate with experience: $140,000 - $150,000 + bonusAnnual performance bonus tied to company and individual objectivesComprehensive health, dental, and vision benefits401(k) with company matchFlexible time off policy10 company holidaysEqual Opportunity EmployerAccelo is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.