Executive Director, Corporate Brand & Reputation

Executive Director, Brand and Reputation

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

The Executive Director, Brand and Reputation will serve as the leader of the newly established Brand and Reputation Communications team, overseeing efforts to elevate BeOne's corporate brand and reputation, increase trust among stakeholders, and enhance the company's reputation worldwide. This role is accountable for driving global corporate visibility and strengthening corporate, thought leadership, and product and pipeline performance by leveraging strategic, data-driven, multichannel communications (earned, paid, owned). The Executive Director will play a critical role in advancing BeOne's global objectives through proactive media relations and robust crisis and issues management preparedness.

This position has oversight of the Corporate Communications, Global Product and Pipeline Communications, and Media Relations resources, ensuring a cohesive and integrated approach to all corporate brand and reputation programming. As a strategic leader, the Executive Director will be responsible for setting the overall vision and direction for the team, while also being actively involved in the execution of key initiatives. The role requires a hands-on approach to fostering collaboration across various departments, championing innovation, and continuously enhancing BeOne's reputation on a global scale.

Reporting to the Senior Vice President (SVP) of Corporate Communications/Corporate Affairs, the Executive Director will also serve as an active member of the Leadership Team, contributing to high-level strategy and decision-making processes. This position is ideal for a dynamic communications professional with a passion for building brand equity, managing complex reputational challenges, and delivering measurable impact through integrated, measurable strategies.

Essential Functions of the Job:

• Enterprise Mindset: Bring a mindset that is focused on operating beyond functional silos to advance the company's total institutional value, including reputation, license to operate, strategic freedom, and long-term growth, across markets and stakeholders.
• Global Brand Elevation: Lead the Corporate Brand and Reputation Communications team in developing and executing strategies that enhance BeOne's global profile and strengthen stakeholder trust, ensuring alignment with the company's strategic objectives.
• Integrated Communications Management: Oversee BeOne's Corporate Communications, Global Product and Pipeline Communications, and Media Relations teams, ensuring a cohesive and integrated approach that maximizes impact and visibility across all communications efforts.
• Data-Driven Strategies: Utilize strategic, data-driven, and technology-enabled communications to drive visibility and improve product and pipeline performance, leveraging insights to inform and refine communication initiatives.
• Crisis and Issues Management: Support the development of robust preparedness plans for crisis and issues management, ensuring the organization is ready to respond effectively to reputational challenges and mitigate risks.
• Collaboration and Innovation: Foster collaboration across departments, champion innovative communication approaches, and engage team members in executing key initiatives that advance BeOne's reputation globally.
• High-Level Strategic Contribution: Serve as an active member of the Leadership Team, contributing to high-level strategy and decision-making processes while ensuring that communications priorities align with organizational goals.
• Data Insights and Analytics: Establish innovative leading and lagging KPIs to evaluate the effectiveness of communication efforts, continuously analyzing results to drive improvements and demonstrate measurable impact.

Required Qualifications:

• Experience: 15+ years of experience in corporate communications, with a strong background in the healthcare or biotech sectors; 5+ years in a leadership role.
• Exceptional writing, editing, and storytelling abilities.
• Strong understanding of media dynamics and relationships.
• Proven track record in managing communications teams during high-pressure and high-visibility situations.
• Proven track record in managing global agencies and budgets
• Proven execution of global, reputation-enhancing campaigns with an enterprise mindset
• Ability to balance strategic oversight with hands-on execution, functioning effectively as a player/coach.
• Leadership Competencies: Strong leadership, project management, and collaboration skills, with the ability to influence stakeholders at all levels.
• Agility and Adaptability: Demonstrated capacity to thrive in a global, fast-paced, changing environment, managing multiple priorities effectively.

Supervisory Responsibilities:

• Lead a team of strong communications leaders

Travel: 20%

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Salary Range: $257,400.00 - $337,400.00 annually

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact View email address on click.appcast.io.