B2B Brand Marketing Manager

In this role, you will lead upperfunnel B2B marketing initiatives focused on brand building, value proposition, and core messaging for our enterprise client. You will take highlevel brand strategy and creative direction and translate it into clear, compelling execution across digital channels, including website updates, brand and awareness campaigns, and other marketing touchpoints. You will help evolve and document current brand and messaging strategy. Working closely with creative, digital, and performance teams, you will ensure brand consistency across the funnel while aligning upperfunnel messaging with mid and lowerfunnel product and conversion efforts. This role requires strong crossfunctional collaboration and relationshipbuilding, as well as the ability to operate independently. You will market to a range of B2B audiences, including small and midsize businesses, enterprise clients, and government, healthcare, and education organizations, with an understanding of complex buying journeys and longer B2B sales cycles. This is a 6-month ongoing contract and pays $60-65hr.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience
• 10-15+ years of experience in B2B marketing, with a strong emphasis on brand and upperfunnel strategy
• Proven background in brand strategy, positioning, and messaging for B2B audiences
• Experience translating highlevel creative and brand strategy into practical marketing execution
• Strong understanding of long sales cycles and how brand marketing supports future demand
• Excellent communication and relationshipbuilding skills
• Ability to operate independently while collaborating crossfunctionally
Experience supporting large, complex organizations or brands undergoing change is a strong plus


Nice to Have Skills & Experience
• Experience supporting mergers, rebrands, or major brand evolutions
• Background in telecom, technology, or enterprise B2B environments
Familiarity with digital marketing channels and performance measurement


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.