Senior Brand Manager ZYN - Strategy

Be a part of a revolutionary change!

At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.

This position sits with our Swedish Match affiliate.

The ZYN Sr. Brand Manager works in close coordination with the leadership team to develop brand strategy, lead annual brand planning, and drive the execution and performance of integrated marketing programs that support business growth and sales objectives. This role is responsible for managing core brand campaigns, overseeing creative asset development, and serving as a key liaison with agency partners to ensure brand consistency, effectiveness, and impact across all touchpoints.

Your 'day to day':

• Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.
• Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.
• Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.
• Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.
• Collaborate cross-functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to execute integrated marketing programs.
• Assist in the development and execution of marketing plans including forecasting, packaging development, sales promotion, advertising, and pricing strategies.
• Manage brand budgets, track expenditures versus plan, and deliver financial and business performance analysis.
• Analyze and report on consumer insights, market trends, competitive dynamics, sales performance, and market share.
• Lead and support advertising, packaging, POS, and promotional development from concept through execution.
• Provide leadership in digital media and advertising initiatives for the brand.
• Support international brand expansion initiatives including branding platforms, positioning, portfolio strategy, and global brand toolkits.
• Support special projects, innovation initiatives, and other responsibilities as assigned.

Who we're looking for:

• Bachelor's degree in Business or equivalent. MBA strongly preferred.
• 7+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.
• Strong brand strategy, planning, and execution capabilities.
• Proven ability to manage agencies and cross-functional teams.
• Ability to perform under pressure in a fast-paced, matrixed environment.
• Strong strategic, analytical, and creative problem-solving skills.
• Demonstrates leadership, initiative, follow-through, and effective priority setting.
• Highly self-motivated self-starter able to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret qualitative and quantitative research.
• Excellent communication skills (oral, written, and presentation); proficient in Excel and PowerPoint.
• Passion for building impactful brands within the PMI US portfolio.
• Authorized to work in the US without sponsorship now and in the future

Annual Base Salary Range: $149,600 - $187,000

What we offer

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.

PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.

PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.

Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit and

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