Global Editorial Director - B2B

Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is toaccelerate:Grow those audiences significantly, deepen engagement, and makeone-to-one audiencerelationships the dominant revenue driver across the portfolio.

As Global Editorial Director- B2B,you will own editorial identity and strategy for five globallyrecognizedenterprise brands, leada team organized bydesksand topicality, andoperateas a peer to our Editorial Director- Consumer. Each brandleans intoits own distinctive voice, while centralizedfunctionsacrossaudiencedevelopment,content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all. This position will be required to be in the office full-time.

Your job, simply:Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem.

MORE ABOUTYOUR BRANDS

• CIO, CSO,Computerworld,NetworkWorld—Role-based audiences: IT leadersand professionalsdefined by their job and decision authority.
• InfoWorld —Topic-based audience: developers and architects defined by the(AI)platforms and tools they use.

WHAT YOU’LL DO

• Define the voice, positioning, and content strategy for each brand-develop adistinctive identityfor each,withall sharinga singleoperational backbone.
• Apply the role-based vs. topic-based audience distinction asagoverning principle across the portfolio.
• Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.

Buildateamofcreator-journalists

• Recruitanddevelopcreator-journalists who combine deepsubject matterauthoritywithmulti-platformpresence-across articles,newsletters, video, social,andevent stages.
• Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
• Expand the subscriber base and increase engagement across every brand,ensure every editorial surface-article, newsletter, video, event session-feeds the subscriber pool.
• Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
• Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.

Designcontentfortwoworlds

• Every piece of B2B contentshouldwork in two modes: machine-readable for AI and search surfaces (structured, data-rich,andoptimizedfor LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Youreditorialoperationdeliversboth,everytime.

Integrateacrosstheorganization

• Partner withourContent Operationsteamon publishing workflows and cross-brand content flow,with Audience Revenue on subscriptions and paywalls,with Video & New Media ondistributing content across all platforms,and with Events on editorial-to-event programming.
• Support commercial strategy without compromising editorial integrity. Managebudgetsandresourcesagainstthecontentmodellinkframework.
• Represent Foundry’s B2B brands externally-on stage, on panels, across digital channels.

HOW YOU’LL BE MEASURED

• Subscriber pool growth per brand (newsletter + registered + paid).
• Audience quality and engagement depth across all five brands.
• Anonymous-to-addressable conversion rate on editorial landing pages.
• Cross-brand and cross-platform audience retention within the Foundry ecosystem.
• SEO and GEO performance: organic visibility, AI-surface citation rates.
• Budget and resource management againstforecast.

WHAT YOU BRING

• 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
• An established network across the enterprise IT world-relationships with CIOs, CTOs, vendors, analysts, and conferenceorganizersyou can activate from day one.
• Track recordleading high-performing, globally distributed editorial teams withnamed-brand authority.
• Deep understanding of enterprise ITbuyers-their roles, their decision journeys, their pain points.
• Fluency in audience strategy: growing websites, newsletters, community, and events-not just page views and programmatic reach.
• Experience building or running a creator- or personality-led editorial model.
• Comfort in alayeredorganization-leading through influence as much as directauthority, andpartnering with shared functions that serve multiple brands.
• Strong editorial judgement paired with commercial awareness and data literacy.