Marketing Operations Analyst

Marketing Operations Analyst

Salary Range - $90,000-$110,000 We are looking for a detail-oriented, technically fluent Marketing Operations Analyst to join our growing RevOps team, with a primary focus on marketing operations. This role owns the systems that support demand generation, content, events, and paid marketing, with HubSpot as our primary CRM. This role will share broader responsibility with HubSpot data governance, SOP maintenance, and day-to-day sales enablement support alongside our Sales Operations Analyst. The individual in this seat reports to the Head of RevOps, works day-to-day with Marketing, and serves as the connective tissue ensuring that marketing-side and sales-side automation, data, and reporting stay aligned end to end.

Core Responsibilities

• Build and maintain marketing automation in HubSpot: journey mapping, nurture sequences, industry newsletter workflows, lifecycle stage automation, and re-engagement flows.
• Support the top-of-funnel lifecycle stages and the automations that move contacts through them, including how marketing-sourced contacts are handed to sales.
• Partner with the Head of RevOps to ensure sales-side and marketing-side automations overlay cleanly, with no conflicts in field updates, lifecycle progression, or contact ownership.
• Ensure marketing data flows into HubSpot in a consistent, well-structured way so that reporting on MQLs, sources, campaign attribution, and funnel conversion functions correctly.
• Manage marketing contact hygiene, including deduplication, list pruning, unengaged contact cleanup, and contact-tier management, to keep HubSpot costs controlled and email deliverability healthy.
• Build and maintain list segmentation and audience definitions used across email, paid, and lifecycle programs.
• Maintain existing marketing tool and advertising platform integrations, including the data flow between HubSpot, Clay, Google Ads, Meta, and LinkedIn. Support new integrations as they come online in partnership with Marketing and RevOps leadership.
• Maintain ongoing server-side tracking configuration (Cookiebot and Stape) following initial agency implementation.
• Maintain consent management across the website and email, including cookie banner configuration, opt-in and opt-out logic, and subscription preferences. Partner with Marketing and RevOps leadership on GDPR and CCPA compliance decisions as the company expands into new regions.

HubSpot Data Administration and Governance

• Own and enforce marketing data standards across HubSpot contact, company, deal, and activity objects, in coordination with the Sales Operations Analyst.
• Run routine data quality audits and monitor adherence to defined data entry processes across both sales and marketing users.
• Maintain the health and reliability of HubSpot dashboards and reporting infrastructure for marketing. Proactively identify obsolete, broken, or misleading reports and own remediation with internal stakeholders.

SOP Documentation and Maintenance

• Write, maintain, and version-control operational SOPs and field or segment documentation covering how the GTM team uses HubSpot and related tools, spanning both Sales/SDR and Marketing functions.
• Maintain a shared internal reference for key marketing and sales fields, properties, list logic, and segment definitions so the team is not dependent on tribal knowledge.
• Own the review cadence to ensure documentation stays current as processes evolve.

Sales-Marketing Liaison and Enablement Support

• Serve as an operational point of contact between Sales and Marketing for day-to-day requests, feedback, and process questions, working alongside the Sales Operations Analyst.
• Triage incoming operational tasks, distinguish between quick fixes and structural changes requiring escalation, and communicate resolution timelines clearly to both sides.
• Provide responsive support for frontline sales and SDR teams on top-of-funnel marketing operations tasks, including contact data issues, routing logic failures, and record updates, as capacity allows.

Qualifications

• 3 to 5 years of experience in marketing operations, revenue operations, or CRM administration in a B2B SaaS environment.
• Strong working fluency in HubSpot, including Marketing Hub workflows, lists, properties, lifecycle stages, and reporting. Familiarity with HubSpot Operations Hub, custom objects, and full CRM administration (contacts, companies, deals) is a plus.
• Hands-on experience with consent management platforms such as Cookiebot or OneTrust, and a working understanding of GDPR and CCPA requirements.
• Comfort working across the marketing-sales boundary, with an understanding that a clean lead handoff depends on well-built automations on both sides.
• Proven ability to write clear, usable SOPs and process documentation for a non-technical audience.
• Strong data orientation and comfort working in structured data environments, including experience conducting data audits and building hygiene monitoring processes.
• Collaborative communication style with the ability to work across Sales and Marketing
• Self-directed and able to manage competing priorities in a fast-moving environment

Nice to Have

• Experience with Clay, server-side tracking (GTM, Stape), Webflow, and paid platform tagging (Meta, Google, LinkedIn).
• Experience in a company using both inbound and outbound (SDR-led) go-to-market motions.
• Exposure to marketing attribution models and the operational requirements that support them.
• HubSpot certifications.
• Experience supporting a dual-team environment, such as sales and marketing, from a neutral operational function.