Paid Social Media Buyer [Remote]
$50k - $65kFull-time
Red Antler
Remote
- Remote job
Media Buyer – Paid Social
This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.
Responsibilities
- Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
- Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
- Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
- Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
- Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
- Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
- Pull key performance data to support strategic planning and forecasting across the agency
- Support the sales process by executing detailed audits of prospective clients' paid social accounts
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience managing paid social campaigns
- Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats
- Strong analytical skills with experience in interpreting data to drive strategic decisions
- Experience with A/B testing, multivariate testing, and creative optimization
- Proficiency in campaign management tools and reporting platforms
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders
- A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities
Compensation
- Competitive salary
- Healthcare
- 401k
- Unlimited PTO
- Salary $50-65k annually
Vacancy posted 29 days ago
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