Marketing Coordinator

Marketing Coordinator

Charles County Government is seeking a dynamic Marketing Coordinator to perform marketing, communications, and project coordination work for the Charles County Economic Development Department. Coordinator will support the promotion of Charles County as a competitive and growing business community through digital communications, content development, public outreach, and marketing initiatives under the guidance of the Deputy Director.

The Marketing Coordinator works collaboratively with department staff, consultants, business partners, and community stakeholders to execute marketing campaigns, maintain digital platforms, coordinate projects and events, and develop engaging written and visual content across multiple channels.

This role is ideal for a creative and organized communicator with strong writing, copywriting, and digital marketing skills. Responsibilities focus heavily on content development, digital communications, marketing coordination, and supporting visual content creation using tools such as Canva and Adobe Creative Suite.

Essential Job Functions

• Assists in the development and implementation of the department's marketing and outreach efforts in keeping with overall department messaging and as directed by and coordinated with the appropriate manager or Deputy Director. Interfaces directly with consultants and vendors.
• Coordinates and maintains website and digital communication content, including social media platforms, e-newsletters, online calendars, and promotional campaigns, ensuring materials remain timely, accurate, engaging, and consistent with department branding and messaging.
• Assists with identifying opportunities for website and digital communication improvements and coordinates updates with consultants, vendors, and staff as needed.
• Develops content for traditional media, such as print advertising, brochures, and other collateral. Coordinates development of visual and creative elements such as graphics, photography, videography, and branded materials in collaboration with consultants, vendors, County staff, or other partners.
• Coordinates media requests and public relations outreach efforts in collaboration with department leadership and staff.
• Serves as a primary content writer and copywriting coordinator for the department, developing, drafting, editing, proofreading, and coordinating written content across a variety of platforms including social media, newsletters, blogs, reports, presentations, website content, press materials, and other marketing and communications initiatives.
• Ensures written materials maintain consistent branding, messaging, tone, professionalism, and audience alignment across departmental communications and marketing efforts.
• Works with consultants, media, brokers, vendors, and prospective and existing businesses.
• Supports the department in planning, executing, promoting, and developing reports for the annual Economic Development Fall Meeting, Business Appreciation Week, business visitation program, Quarterly Business Roundtables, and other programs and events.
• Organizes, creates, and distributes marketing materials and packages for site selectors and business prospects under the supervision of the Deputy Director.
• Coordinates with vendors and consultants such as photographers, videographers, media outlets, publications, and digital marketing providers to support departmental marketing initiatives and projects.
• Assists with identifying media outlets, marketing opportunities, and promotional resources to support departmental outreach efforts.
• Tracks and reports on the effectiveness of marketing efforts using analytics and appropriate metrics; makes recommendations accordingly.
• Coordinates marketing implementation with other departments, as needed.
• Assists with market research, data collection, and related reporting efforts.
• Maintains schedules for marketing activities and ensures that deadlines are met.
• Coordinates multiple projects and assignments simultaneously while maintaining organization, timelines, and consistent communication with stakeholders.
• Performs other related job duties as assigned.

Qualifications, Knowledge, Skills, and Abilities

Education and Experience:

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field; or an equivalent combination of education, experience, and training. Two (2) years of experience in marketing, communications, public relations, digital communications, project coordination, or related professional experience preferred.

Licenses or Certifications:

Must possess a valid driver's license.

Special Requirements/Qualifications:

Employee is subject to work beyond normal scheduled work hours.

Travel may be required on an infrequent basis for training and economic development events.

Knowledge, Skills and Abilities:

• Knowledge of marketing and/or public relations strategies.

• Knowledge of social networking and online marketing.

• Skill in utilizing Microsoft Office programs including Word, Excel, and PowerPoint proficiently.

• Knowledge of digital communication platforms, social media management, and email marketing tools.

• Working knowledge of or familiarity with Adobe Creative Suite and Canva for creating, editing, formatting, and coordinating digital and print marketing materials.

• Ability to manage multiple concurrent projects.

• Strong professional writing, copywriting, editing, proofreading, and content development skills with the ability to write clearly, accurately, and strategically for different audiences, platforms, and communication styles.

• Ability to translate complex economic development, business, and public-sector topics into clear, engaging, and audience-friendly marketing and communications content.

• Ability to communicate in a clear, polished, and professional manner with excellent written and oral communications skills and the ability write and craft for specific audiences.

• Ability to work independently, meet deadlines, work as part of a team, and take direction.

• Ability to initiate daily assignments, follows through on matters, and uses independent judgment and training to take appropriate actions to deal with standard recurring situations.

• Strong organizational, coordination, and project management skills with attention to detail and branding consistency.

Additional Information

PHYSICAL DEMANDS

The work is sedentary with frequent periods of walking and standing. Typical positions require workers to lift and carry up to 20 pounds; climb stairs; bend and crouch; reach, hold, grasp, and turn objects; and use fingers to operate computer or typewriter keyboards; and requires the ability to speak normally, to use normal or aided vision and hearing.

WORK ENVIRONMENT

Principal duties of this job are performed in a general office environment.

Department: Economic Development

Pay Grade: 113

FLSA Status: Exempt

Telework Eligible: Yes

Reports to: Deputy Director of Economic Development

Supervises: None