Marketing Intern

A Brief Overview
The Marketing Intern supports the Marketing & Communications team in executing strategic initiatives that promote clinical services, enhance brand awareness, and drive patient acquisition across the health system. This role provides hands-on experience in healthcare marketing, including digital campaigns, content development, analytics, and project coordination. The intern will assist with ongoing marketing initiatives, helping increase team productivity and accelerate time-to-market for key campaigns, while gaining exposure to integrated marketing strategies within a complex healthcare environment.

What You Will Do

• Support execution of marketing campaigns across digital and traditional channels (e.g., paid media, social, email, web, and events)
• Provide administrative and project support, including scheduling, tracking deliverables, and preparing presentations
• Assist in development and editing of marketing content, including website copy, social media, and email communications
• Conduct research on market trends, competitors, and patient engagement opportunities
• Analyze campaign performance and assist in preparing reports on key metrics (e.g., traffic, engagement, conversions)
• Coordinate with internal stakeholders (clinical teams, service lines, communications, and external vendors) to support campaign execution
• Help maintain and update marketing assets, databases, and content libraries
• Assist with event planning and execution, including community outreach, screenings, or webinars
• Contribute to special projects, such as innovation initiatives or emerging areas (e.g., AI in marketing, digital experience optimization)

Additional Responsibilities

• Performs other duties as assigned.
• Complies with all policies and standards.
• For specific duties and responsibilities, refer to documentation provided by the department during orientation.
• Must abide by all requirements to safely and securely maintain Protected Health Information (PHI) for our patients. Annual training, the UH Code of Conduct and UH policies and procedures are in place to address appropriate use of PHI in the workplace.

Qualifications:
Education Qualifications

• High School Equivalent / GED (Required)
• Currently enrolled in a Bachelor's degree program in Marketing, Communications, Business, Public Health, or a related field (Required)
• Rising junior or senior (Preferred)

Skills and Abilities

• Strong interest in healthcare marketing, communications, or digital media (Required proficiency)
• Basic understanding of marketing principles, including branding, content strategy, and digital marketing channels (Required proficiency)
• Familiarity with Microsoft Office tools (PowerPoint, Excel, Word); experience with marketing platforms (e.g., social media tools, Google Analytics) (Preferred proficiency)
• Experience with AI tools like CoPilot or Chat GPT (Required proficiency)
• Strong written and verbal communication skills (Required proficiency)
• Detail-oriented with strong organizational and time management skills (Required proficiency)
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment (Required proficiency)
• Analytical mindset with interest in data-driven decision-making (Required proficiency)
• Experience with graphic design and video editing (Preferred proficiency)

Physical Demands

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Constantly
• Lifting - Rarely (up to 20 lbs)
• Carrying - Rarely (up to 20 lbs)
• Pushing - Rarely (up to 20 lbs)
• Pulling - Rarely (up to 20 lbs)
• Climbing - Rarely (up to 20 lbs)
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Rarely
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Rarely
• Talking - Constantly
• Hearing - Constantly
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Frequently