Shopper Marketing Manager

Job Description

Job Description

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.

This role is for someone who:

• Lives at the intersection of brand and retail — and knows how to translate a campaign into a shelf moment
• Thinks like an owner and operates like a builder
• Is equal parts strategic and executional — equally comfortable in a buyer meeting and managing a creative brief
• Understands the mechanics of retail activation: co-op, Roundel, Ibotta, Instacart, secondary placement
• Wants to build the shopper marketing function at a brand that’s scaling fast and investing meaningfully in retail

What You'll Do

Retail Activation & Calendar Ownership

• Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
• Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
• Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
• Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
• Monitor competitive shopper marketing activity and identify opportunities for differentiation

Brand & Retailer Partnership

• Act as the strategic and executional bridge between retail sales and brand marketing teams
• Translate national brand campaigns into retailer-specific activation programs
• Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
• Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
• Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs

Creative & Agency Management

• Develop shopper-facing creative briefs and manage internal or external creative resources
• Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

Requirements

• 4–6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
• Direct experience building and executing activation programs at Target
• Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
• Experience managing a retail marketing budget with clear performance accountability
• Strong cross-functional experience working across brand, creative, and sales teams
• Familiarity with Target’s retail media ecosystem including Roundel
• New York-based or willing to relocate, comfortable working in-office regularly

Nice to Have

• Experience in the supplement, wellness, beauty, or food & bev category
• Familiarity with Target’s promotional model
• Background managing creative agencies or internal design resources
• Experience at a brand in the $50M–$300M revenue range

Benefits

• Competitive compensation and equity
• Fully-paid health, dental, and vision insurance
• 401K program
• Manhattan office with a flexible hybrid setup and generous PTO