Content and Social Media Manager

Own and manage the organic content calendar across Instagram and Facebook Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture Manage community engagement - respond to DMs, comments, and mentions in a timely, on-brand manner Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook) Propose paid social creative concepts and audience ideas informed by organic performance data Monitor and report on paid social performance within platforms; surface insights to the DTC Manager Ensure paid social creative is aligned with organic brand voice and content standards Maintain and apply the founder's educational voice across all social content Coordinate with the founder and creative team for periodic content shoots as founder-led content programming develops Support planning for future live sessions and long-form founder content as this programming is built out Help identify content opportunities that strengthen the founder's authority, credibility, and audience engagement Manage community interactions in accordance with company policies and regulatory requirements Escalate customer service issues, product complaints, medical questions, adverse events, and sensitive inquiries to the appropriate internal teams Ensure all social media content complies with applicable FDA, FTC, platform, and company guidelines Maintain brand-safe community management practices across all social channels Track and report on key organic metrics, including follower growth, engagement rate, reach, impressions, content output volume, and community response metrics Monitor paid social performance and consolidate reporting for DTC Manager review Use data to identify which content formats, topics, and cadences are driving results Deliver a recurring social performance summary to the Director of Strategy Provide recommendations based on performance data, audience behavior, and emerging platform trends Establish scalable workflows, content planning processes, reporting frameworks, and community management standards Help evaluate and implement social media management, scheduling, listening, and reporting tools as needed Build documentation and best practices that support future team growth and channel expansion Partner with the DTC & Performance Marketing Manager on paid social strategy, creative briefing, and performance reporting Pull from the internal creative team's asset library; brief and direct new asset production as needed Loop into the Customer Care team for insights on common customer questions, feedback themes, and community sentiment to inform content Build and scale the company's founder-led digital education platform by establishing YouTube and other video channels as primary destinations for expert health education and audience engagement Lead setup and launch of TikTok organic presence and support evaluation of TikTok Shop in coordination with the DTC & Performance Marketing Manager Build a Reddit presence through organic community participation - engaging in relevant subreddits and positioning the brand as a trusted educational voice without overt promotion Support LinkedIn employer brand presence in partnership with HR once cross-functional ownership is established Recommend prioritization, timing, and resource requirements for expansion into new social platforms Bring platform knowledge and best practices to inform timing and approach for each new channel launch Requirements Bachelor's Bachelor's degree in Marketing, Communications, or related field 6-10 years of experience in social media marketing with hands-on channel management Demonstrated experience growing an Instagram presence - organic and paid Experience developing and scaling educational content initiatives across YouTube or other video-first platforms, including audience growth and content programming. Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts Comfortable directing creative teams for content production Strong community management skills with a customer-first mindset Analytical - able to read platform data and translate it into content decisions Experience using social scheduling, analytics, or social media management platforms Preferred Qualifications Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands Experience sourcing, briefing, and managing creators and/or UGC content Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding Experience working in regulated industries with content compliance considerations Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms Core Competencies Demonstrates expertise in social media marketing, particularly in managing organic and paid content across platforms like Instagram, Facebook, and YouTube. Proficient in community management, content strategy, and compliance within regulated industries. Highest-signal resume keywords Social Media Marketing Community Management Content Strategy Development Data Analysis Creative Team Direction ATS Optimization Keywords Hard Skills Content Creation Copywriting Graphic Design Social Media Analytics Content Compliance Soft Skills Customer-First Mindset Analytical Thinking Collaboration Communication Certifications & Qualifications Bachelor’s Degree in Marketing Bachelor’s Degree in Communications Industry Keywords Nutraceuticals Supplements Functional Food Wellness Healthcare Tools & Technologies Meta Business Suite Meta Ads Manager Sprout Social Hootsuite Canva Google Analytics #J-18808-Ljbffr Jobtailor