Strategic Planner

Job Opportunity at BBDO

This position falls under the Strategy and Planning subfunction of Account Planning and Brand Planning. The role involves understanding the interrelation between channels, consumers, and brands, focusing on "what" to say and "how" to say it. The individual should grasp the client's key issue and develop strategic insights and solutions around that problem.

Responsibilities include:

• Understanding consumer issues, leveraging insights, writing briefs, and conducting briefings on at least one brand with minimal supervision
• Fostering strong relationships with marketing clients to earn trust and respect
• Identifying optimal messaging for each brand, target, and market and working with appropriate teams to implement the different phases of strategy
• Managing ethnographic, online, and one-on-one consumer research
• Developing collaborative relationships with Media, Account Management, Analytics, and Creative team members
• Being comfortable conducting quantitative and qualitative research, and using results for both insight and creative development
• Serving as a resource for creative ideas on brand and consumer issues

Requirements include:

• 1+ years of relevant experience
• Specialized skillset/experience in market research and data analysis, ideation, and advertising strategy
• Bachelor's degree and/or relevant experience required

Salary range: 55,000-85,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.